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Email examplesBrandsThenorthfaceSeasonal campaign

The North Face fall layering campaign

The email promotes versatile layers for completing a fall look and dressing for cooler weather.

Thenorthface

Day 1 after signup

Complete your fall look

Versatile layers that work in cool weather.

Why it works

  • Frame products around a seasonal need to make the campaign timely and easy to understand.
  • Emphasize versatility so the products feel useful across different cool-weather outfits.

How it is built

  1. Brand identification
  2. Unsubscribe link
  3. Privacy link
  4. Browser-view link
Email copy

The North Face | 1551 Wewatta St. | Denver, CO 80202 | (888)TNF-1968 Unsubscribe Privacy View In Browser

Brand
Thenorthface
Industry
Ecommerce · Outdoor apparel
Type
Promotional
Email
Seasonal campaign
Sent
Day 1 after signup
Sent at
Fri, 4:12 PM UTC
From
The North Face <reply@e.thenorthface.com>
All seasonal campaign email examples

Breakdown

Main button
“Unsubscribe”
Calls to action
3 buttons, 45 links
Length
16 words · Under a minute
Images
36
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
HelveticaNeue-Medium
Dark mode
No custom styles

Colors

  • #f8f9f9
  • #2a2a2a
Light emails

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Move into the season with lightweight, insulated layers

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See this email for your brand

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