Thenorthface
Day 12 after signup
The next era of an icon
Discover Nuptse in three expressions.
Why it works
- Frame a familiar product as entering a new era to create interest around a launch.
- Use the preview text to make the subject more concrete by naming the collection and what is distinct about it.
How it is built
- Icon-led subject
- Collection preview
- Brand footer
- Preference links
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