In the order they arrived, from the first email after signup.
How often, when and how Smashing Magazine emails its subscribers, measured from every email we received.
Every email Smashing Magazine sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 3
3 days later
Day 4
Every subject line and preview text, in the order they arrived.
We captured 4 emails from Smashing Magazine after signing up, mostly account verification, welcome and newsletter emails.
50% of its emails arrived on the day we signed up, it sends with mostly Mailchimp Transactional, and also Mailchimp, its designs lean blue and green and 50% of its emails use single cta.
Its subject lines run about 65 characters.
