Rothy's
Oct 1, 2026
NEW! The Après Clog
Lined with vegan fur for peak cozy.
Why it works
- Lead with the new product so the campaign's main announcement is immediately clear.
- Pair a specific comfort detail with the product name to make the launch feel tangible.
- Keep discount conditions available but separate from the main product message.
How it is built
- New product headline
- Cozy lining detail
- Order discount
- Offer terms
Email copy
$20 off your order.* Use code: WELCOME20-6MNY-AQWH This email was sent to you@example.com *Terms and Conditions : Offer valid until 10/31/2026 at 11:59PM PT for new email subscribers with purchase. $20 off orders $100 or more (excluding taxes and gift cards). Offer can be used online and in-store. Codes are non-transferable; limit one offer per customer for the life of this promotion. Single use on a single order only. Codes may not be stacked, redeemed for cash, applied to purchase of gift cards, or combined with any other promotions, offers, or discounts. Void where prohibited. Valid in the U.S. only.