Rothy's welcome series

16 emails over 14 days, counted from the first email.

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Day 0First email
Email 1 · WelcomeHi, we're Rothy's!Take $20 off your order.
Day 11 day later
Email 2 · WelcomeTo love every step.It’s kinda our thing.
Day 21 day later
Email 3 · WelcomeThe ones we’re known for.Meet the overachievers.
Day 31 day later
Email 4 · WelcomeMeet The Portobello Penny ClogShe’s a fan fave for good reason.
Day 41 day later
Email 5 · WelcomeReVelvet Mary Janes, pls.Trend, meet trend.
Day 51 day later
Email 6 · WelcomeYour Daily Flat color story.Your everyday, in every mood.
Day 72 days later
Email 7 · WelcomeThe Point? We love color.And we know you do, too.
Day 7Same day
Email 8 · WelcomeNEW ALMOND COLLECTIONThe toe to know.
Day 81 day later
Email 9 · WelcomeJUST DROPPEDFresh styles for the season ahead.
Day 8Same day
Email 10 · WelcomeNEW: The Mary Jane update.She’s in her almond era now.
Day 91 day later
Email 11 · WelcomeNEW: The evolution of ballet.The ballerina changed shape. Fashion does that.
Day 101 day later
Email 12 · WelcomeWhat’s new, for you.aka a peek at what just dropped.
Day 111 day later
Email 13 · WelcomeNew slippers for the whole fam.Things are about to get real cozy.
Day 121 day later
Email 14 · WelcomeHERRINGBONE SEASONYour Daily Driver dressed accordingly.
Day 131 day later
Email 15 · WelcomeBACK IN BLACK: THE IVYYour chance to snag a pair.
Day 141 day later
Email 16 · WelcomeDaily Collection. Seasonal refresh.Fall colors are in full swing.

What each email does

Day 0First emailWelcomeHi, we're Rothy's!Welcomes new email subscribers with a $20 discount on qualifying orders. It includes the offer code and terms for using the promotion.
Day 11 day laterWelcomeTo love every step.A welcome offer for new email subscribers, with a code for $20 off orders of $100 or more and the offer terms.
Day 21 day laterWelcomeThe ones we’re known for.Welcomes new email subscribers with $20 off a qualifying order. It presents a discount code and explains the offer's eligibility and restrictions.
Day 31 day laterWelcomeMeet The Portobello Penny ClogRothy's welcomes new email subscribers with $20 off a qualifying order. The email gives the offer terms and explains how to redeem it.
Day 41 day laterWelcomeReVelvet Mary Janes, pls.Welcomes new subscribers with a $20 discount on qualifying orders. The email includes the offer code and its eligibility and redemption terms.
Day 51 day laterWelcomeYour Daily Flat color story.Offers new email subscribers $20 off an order of $100 or more with a discount code. It also explains the offer's eligibility, restrictions, and expiration.
Day 72 days laterWelcomeThe Point? We love color.Welcomes new email subscribers with a $20 discount code for qualifying orders. The offer terms explain eligibility, restrictions, and expiration.
Day 7Same dayWelcomeNEW ALMOND COLLECTIONRothy's presents a $20 offer for new email subscribers and provides a discount code. It also outlines the purchase requirements and offer terms.
Day 81 day laterWelcomeJUST DROPPEDOffers new email subscribers $20 off an eligible order with a unique discount code. The message includes the offer’s eligibility rules and terms.
Day 8Same dayWelcomeNEW: The Mary Jane update.The email gives new subscribers a $20 discount code and explains the purchase minimum, expiration, and other offer terms.
Day 91 day laterWelcomeNEW: The evolution of ballet.Welcomes new email subscribers with $20 off a qualifying order. It provides a discount code and explains the offer's eligibility and restrictions.
Day 101 day laterWelcomeWhat’s new, for you.Welcomes new email subscribers with $20 off orders of $100 or more. It includes an offer code and details on eligibility, expiration, and other restrictions.
Day 111 day laterWelcomeNew slippers for the whole fam.Rothy's welcomes new email subscribers with $20 off qualifying orders. The email provides a discount code and outlines the offer's terms.
Day 121 day laterWelcomeHERRINGBONE SEASONRothy's gives new email subscribers $20 off orders of $100 or more with a discount code. The email includes the offer's eligibility rules and expiration details.
Day 131 day laterWelcomeBACK IN BLACK: THE IVYWelcomes new email subscribers with $20 off a qualifying order. It presents the discount code and then explains the offer's terms.
Day 141 day laterWelcomeDaily Collection. Seasonal refresh.Welcomes new email subscribers with $20 off an order of $100 or more. It highlights the discount code and includes eligibility and offer terms.

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