Day 0
Day 1
Day 2
+1 more
Sequence · 4 emails over 3 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 4 emails over 3 days
+1 near-identical email
How often, when and how Puma emails its subscribers, measured from every email we received.
Every email Puma sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 3
Day 4
Day 5
Day 7
2 days later
Day 8
Day 10
2 days later
Day 11
Day 12
Day 13
Every subject line and preview text, in the order they arrived.
We captured 15 emails from Puma after signing up, mostly sale / discount, welcome and product launch emails. They form 1 automated sequence you can follow day by day.
7% of its emails arrived on the day we signed up, its designs lean blue and 93% of its emails use free shipping.
Its subject lines run about 26 characters.