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Email examplesBrandsPumaProduct launch

PUMA Speedcat Croco Leather launch email

PUMA introduces a new Speedcat style, highlighting its suede and crocodile-textured details and featuring Rosé wearing the shoe. The email offers paths to shop the new style and explore related collections.

Puma

Day 19 after signup

Speedcat Croco Leather Has Arrived 🤎

Rosé wears the luxe take on the icon

Why it works

  • Pair a clear new-product headline with a recognizable wearer to establish the launch and add context quickly.
  • Describe the product’s defining materials and silhouette before presenting direct shopping links.
  • Keep the main product story concise, with shipping and service details placed outside the primary message.

How it is built

  1. Category navigation
  2. Shipping offer
  3. Product launch headline
  4. Celebrity feature
  5. Product description
  6. Shopping calls to action
  7. Service and legal footer
Email copy

MEN WOMEN KIDS SALE SPORT Free shipping over $75, $50 for PUMA RED Members SPEEDCAT CROCO LEATHER WORN BY ROSÉ An icon of speed and style, Speedcat’s low-profile silhouette remains a timeless staple. The new Speedcat Croco Leather brings a refined edge, pairing rich suede with glossy, crocodile-textured details for a look that’s bold, polished, and made to stand out. SHOP NOW EXPLORE SPEEDCAT EXPLORE LIFESTYLE SHOP AT PUMA.COM Free shipping over $75, $50 for PUMA RED Members Free and easy returns RETURN POLICY Shop easier on the PUMA App CONTACT US RETURN POLICY FIND A STORE Manage Email Frequency Unsubscribe View Online Trouble Viewing this Email? Free standard shipping on all orders of $75 or more, $50 for PUMA RED Members at PUMA.com for shipments to the United States only. Valid through 11:59pm Pacific Time, 12/31/2026 and shall have no redeemable value thereafter. Orders placed on us.puma.com that ship within the US 50 states are eligible for the free standard shipping offer. Standard shipping fee to Puerto Rico and other overseas US Territories including APO/FPO addresses is $15.00. Offer cannot be combined with any other shipping promotion, applied to past purchases, redeemed for a cash equivalent, used to purchase gift cards, or used as payment on an account. PUMA reserves the right to cancel this offer at any time, and to cancel orders arising from pricing, technical, or other errors. All returns are subject to PUMA s Return/Exchange Policy Guidelines. Usage is subject to credit approval and product availability. You are receiving the PUMA Newsletter because you have registered with your email address: you@example.com Please do not reply directly to this email if you would like to receive a response. For all questions and concerns, contact PUMA Customer Service. Privacy Policy Terms and Conditions PUMA North America, Inc. 455 Grand Union Boulevard, Somerville, MA 02145 Copyright 2026 by PUMA

Brand
Puma
Industry
Ecommerce · Sportswear
Type
Promotional
Email
Product launch
Sent
Day 19 after signup
Sent at
Thu, 2:11 PM UTC
From
PUMA <email@email.us.puma.com>
Social proofFree shipping
All product launch email examples

Breakdown

Calls to action
0 buttons, 33 links
Length
322 words · 1 min read
Images
10
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Arial
Dark mode
No custom styles

Colors

  • #0045b6
  • #eeeeee
  • #737373
  • #191919
  • #b3b3b3
Blue emailsLight emails

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