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Email examplesBrandsPumaSeasonal campaign

PUMA cold-weather running gear campaign

PUMA promotes running layers and essentials for cold or changing weather, with links to shop gear and use its shoe finder. The email also highlights shipping benefits and easy returns.

Puma

Day 23 after signup

Layer Up. Get Out There.

Gear up for cold runs, changing temps and everything in between

Why it works

  • Lead with a weather-related running need, then connect it directly to the gear that addresses it.
  • Place a useful shoe-finding tool after the shopping links to give readers another clear way to explore.

How it is built

  1. Category navigation
  2. Shipping and rewards offer
  3. Running campaign headline
  4. Gear category links
  5. Shoe finder feature
  6. Service and policy footer
Email copy

MEN WOMEN KIDS SALE SPORT Free shipping over $75, $50 for PUMA RED Members START COLLECTING POINTS NOW FOR REWARDS Your run. Whatever the weather. When the temperature drops, your miles don't have to. Find performance layers and running essentials that adapt to changing conditions, so you can stay focused on the run ahead. With gear that is built for the elements, no forecast can slow you down. SHOP NOW ACCESSORIES GORE-TEX® LAYERS SHOP NOW SHOP MORE RUNNING RUNNING SHOE FINDER QUIZ Every runner is different. Use the PUMA Running Shoe Finder to discover your perfect pair. For 30 days, test them on runs, walks, or gym sessions. Love them or send them back, hassle-free. TAKE THE QUIZ SHOP AT PUMA.COM Free shipping over $75, $50 for PUMA RED Members Free and easy returns RETURN POLICY Shop easier on the PUMA App CONTACT US RETURN POLICY FIND A STORE Manage Email Frequency Unsubscribe View Online Trouble Viewing this Email? Free standard shipping on all orders of $75 or more, $50 for PUMA RED Members at PUMA.com for shipments to the United States only. Valid through 11:59pm Pacific Time, 12/31/2026 and shall have no redeemable value thereafter. Orders placed on us.puma.com that ship within the US 50 states are eligible for the free standard shipping offer. Standard shipping fee to Puerto Rico and other overseas US Territories including APO/FPO addresses is $15.00. Offer cannot be combined with any other shipping promotion, applied to past purchases, redeemed for a cash equivalent, used to purchase gift cards, or used as payment on an account. PUMA reserves the right to cancel this offer at any time, and to cancel orders arising from pricing, technical, or other errors. All returns are subject to PUMA s Return/Exchange Policy Guidelines. Usage is subject to credit approval and product availability. You are receiving the PUMA Newsletter because you have registered with your email address: you@example.com Please do not reply directly to this email if you would like to receive a response. For all questions and concerns, contact PUMA Customer Service. Privacy Policy Terms and Conditions PUMA North America, Inc. 455 Grand Union Boulevard, Somerville, MA 02145 Copyright 2026 by PUMA

Brand
Puma
Industry
Ecommerce · Sportswear
Type
Promotional
Email
Seasonal campaign
Sent
Day 23 after signup
Sent at
Mon, 2:10 PM UTC
From
PUMA <email@email.us.puma.com>
Free shipping
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 47 links
Length
374 words · 2 min read
Images
23
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Arial
Dark mode
No custom styles

Colors

  • #0045b6
  • #eeeeee
  • #737373
  • #191919
  • #b3b3b3
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