Day 0
Day 0
Day 1
+5 more
Sequence · 8 emails over 7 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 8 emails over 7 days
How often, when and how Playbook emails its subscribers, measured from every email we received.
Every email Playbook sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 3
2 days later
Day 4
Day 5
Day 7
2 days later
Day 11
4 days later
Every subject line and preview text, in the order they arrived.
We captured 10 emails from Playbook after signing up, mostly onboarding, welcome and trial ending emails. They form 1 automated sequence you can follow day by day.
20% of its emails arrived on the day we signed up, it sends with SendGrid, its designs lean black & white and red and all of its emails use single cta.
Its subject lines run about 49 characters.