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Email examplesBrandsPlaybookFeature announcement

Playbook new features announcement

Playbook introduces custom apps built from prompts and Libraries for creating dedicated team spaces. It explains availability and invites readers to explore the features or reply to request access.

Playbook

Day 11 after signup

New in Playbook: Build custom apps and create user-scoped spaces

Build a custom app on your boards in one prompt, plus Libraries for every team.

Why it works

  • Lead with a concise summary of what changed so readers can quickly understand the announcement.
  • Explain each feature separately, pairing its use case with clear availability details.
  • Close with one prominent action and a low-friction option to ask questions or request access.

How it is built

  1. Personal greeting
  2. Feature announcement intro
  3. Custom apps overview
  4. Libraries overview
  5. Primary button
  6. Team sign-off
Email copy

Hey [First name], Your Playbook workspace just got a lot more customizable! 🪄 Keep reading to check out how you can custom create tool and set up dedicated spaces for everyone on the team. 1. Custom apps Need a tool that fits your exact workflow? Connect your AI agent to Playbook, describe what you need, and Playbook deploys the app for you, live at its own link in minutes. Think client portals, partner intake forms, review rooms, or an asset finder for one team. No code, no servers, no IT tickets. Your board is the database, and you choose who gets in. Available now for all plans! See examples and starter prompts. 2. Libraries Create dedicated spaces inside your Playbook workspace, each with its own members and roles. Give every team, brand, or client a home of its own, so people see exactly what they need and nothing they don't. Libraries is now free to try on Enterprise and select Team plans. Just reply to this email to get it in your workspace. Go to Playbook Jump in and let us know what you build! On Enterprise or Team and want Libraries turned on? Just hit reply. Until next time, The Playbook Team ♥️ Playbook.com - file management for ✨creatives✨ to organize, share, and collaborate. Unsubscribe - Unsubscribe Preferences

Brand
Playbook
Industry
SaaS · Creative file management
Type
Product update
Email
Feature announcement
Sent
Day 11 after signup
Sent at
Tue, 6:57 PM UTC
From
Olivia @ Playbook <olivia@playbook.com>
Sent with
SendGrid
PersonalizedSingle CTA
All feature announcement email examples

Breakdown

Main button
“Go to Playbook”
Calls to action
1 button, 9 links
Length
216 words · 1 min read
Images
3
Layout
Single column · Balanced
Voice
Friendly
Language
English
Fonts
Helvetica, arial
Dark mode
No custom styles

Colors

  • #ffffff
  • #333333
  • #ebecef
Light emails

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