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Email examplesBrandsOxfam

Oxfam Gaza hunger fundraising appeal

Oxfam describes the hunger crisis in Gaza through statistics and personal accounts, then asks readers to donate toward humanitarian assistance in Gaza and other crisis zones.

Oxfam

Day 25 after signup

The devastating toll of hunger in Gaza

1.4 million people are still facing acute levels of food insecurity—and you can help >>

Why it works

  • Pair a clear scale-of-crisis statistic with one personal story to make the issue feel both broad and human.
  • Explain what support enables before repeating a direct donation request, so readers understand the intended impact.

How it is built

  1. Personal greeting
  2. Crisis overview
  3. Family account
  4. Donation appeal
  5. Aid and impact details
  6. Closing donation appeal
Email copy

Friend, Life for Palestinians in Gaza is nearly impossible. After three years of constant bombardment, civilians are living through one of the world’s worst humanitarian crises. More than 1.4 million people are expected to face high levels of acute food insecurity through December 2026. Recently, Mohammed told us about his family’s experience: “We had a good life. Not rich, but comfortable. We had a home, work, land, and trees,” he shared. In the first year of the war, Mohammed spent all his savings trying to feed his children. Food was scarce, prices were skyrocketing, and movement was dangerous. His weight dropped from 105 kilograms to about 60. His children also began to lose weight. “We ate wild plants that grew from the ground. There was nothing.” Mohammed’s suffering is shared by millions of families across Gaza and in global crisis zones like Somalia, South Sudan, and the Democratic Republic of Congo. As these hunger emergencies intensify, we desperately need your help to slow this crisis and save lives in places experiencing extreme inequality. Can you make a gift today to help Oxfam meet critical needs in Gaza and more than 70 countries around the globe? DONATE NOW Eman, a mother of three living with her family in a tent, says: “Mice and rats eat through the tent and contaminate our food.” Tahrir, a grandmother who walks for hours for water, tells us: “Every cup has become precious.” Oxfam and partners are providing food and hygiene supplies, clean water, psychosocial support, and other critical assistance in Gaza. Around the world, we are working with partners to meet urgent needs and confront the unequal systems that allow hunger, poverty, and other injustices to persist. Your support allows us to go wherever we’re needed to meet the urgent needs of people in the most challenging crisis zones. With hunger upending lives worldwide, we’re asking for your help. Make a gift to Oxfam today to help provide lifesaving humanitarian assistance to hungry families and fight the rampant inequalities fueling this crisis. Sincerely, Oxfam America This email was sent to you@example.com. If this isn't the best way to reach you, let us know your new contact information by emailing us here. Oxfam is only able to help people survive crises and tackle the root causes of poverty because of dedicated supporters like you, and we always love to hear your ideas. Feel free to send us any comments or feedback you have here, or just reply to this message. Reaching you over email is the best way we have to let you know about the ways you can fight inequality to end poverty and injustice around the world. If you no longer want to receive Oxfam email, unsubscribe here, but know that it will be harder for you to stay involved with Oxfam and continue the work that you've been such a critical part of. Thanks so much for your support. Donate | Contact us | Unsubscribe Oxfam 77 North Washington Street, Suite 500 Boston, MA 02114 USA

Brand
Oxfam
Industry
Other · Humanitarian aid and advocacy
Type
Other
Email
Other
Sent
Day 25 after signup
Sent at
Wed, 2:47 PM UTC
From
Oxfam <action@oxfamamerica.org>
Sent with
HubSpot
Single CTA

Breakdown

Main button
“DONATE NOW”
Calls to action
1 button, 13 links
Length
504 words · 2 min read
Images
5
Layout
Single column · Balanced
Voice
Urgent
Language
English
Fonts
Arial, oxfam_tstar_proheadline, Roboto Condensed
Dark mode
No custom styles

Colors

  • #336600
  • #ffffff
  • #44841a
  • #61a534
  • #444444
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