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Email examplesBrandsAmerican Red Cross

American Red Cross disaster relief fundraising appeal

The American Red Cross asks readers to donate toward a $25,000 disaster-relief fundraising goal by a midnight deadline. It explains how donations support emergency response and care for families affected by disasters.

American Red Cross

Day 26 after signup

đź«¶Deliver relief after a life-changing disaster

We need your help to reach our goal by midnight.

Why it works

  • Put the fundraising goal and deadline near the top so readers can quickly understand the urgency.
  • Explain what donations make possible before repeating the call to action.
  • Use concrete examples of response needs to connect the request with the organization’s work.

How it is built

  1. Relief-focused headline
  2. Deadline and fundraising goal
  3. Donation call to action
  4. Case for urgent support
  5. Response needs and impact
  6. Closing donation appeal
  7. Supporter sign-off
Email copy

Give lifesaving relief and comfort after disasters big and small Deadline: THURSDAY AT MIDNIGHT | Goal: $25,000 GIVE HELP Friend, disasters don’t stop after the news cameras stop rolling. Moreover, most disasters don’t make national headlines at all. Experiencing a disaster is a life-changing event. The American Red Cross is there, day or night, near or far, to help families impacted by disasters. But more than ever, we need your support — which is why we’ve set a goal to raise $25,000 by Thursday at midnight. Will you please give now to help provide lifesaving relief and comfort for families impacted by disasters? Your support helps provide warm meals, shelter, compassion and so much more to those facing the darkest days of their lives. Today, our disaster relief efforts are ongoing. It takes many resources to ensure that our shelves are stocked with relief supplies, Red Crossers are properly trained and our emergency response vehicles are fueled — all so we can help families affected by disasters about 165 times each day. We depend on generous people like you to make our work possible. Please: Give now to help us respond to disasters big and small, whenever and wherever they occur across the country — those that make headlines and those that don’t. GIVE HELP Thank you for your compassionate support, —Your Friends at the American Red Cross Subscribe | Contact Us | Privacy Policy | Unsubscribe | View in Browser Staying in touch via the American Red Cross email list is the best way we have of keeping in regular contact with supporters like you, letting you know about how you can protect yourself and your loved ones from disasters and other emergencies, and how you can support our lifesaving work. Unsubscribe from American Red Cross emails if you no longer wish to receive them. It is only because of supporters like you that the Red Cross is able to respond when a disaster strikes or a home is impacted by fire, when someone needs CPR or a lifesaving blood transfusion, or when a family needs to contact a deployed service member in an emergency. And we don’t want to lose you! Thanks for your support! Please do not reply to this email as we are not able to respond to messages sent to this address. © 2026 American Red Cross | 431 18th Street NW Washington DC 20006 Donate by phone: 1-800-HELP NOW (1-800-435-7669) | Donate by Mail Help people affected by disasters big and small. The Red Cross is proud that an average of 91 cents of every dollar we spend is invested in delivering care and comfort to those in need.

Brand
American Red Cross
Industry
Other · Humanitarian nonprofit
Type
Other
Email
Other
Sent
Day 26 after signup
Sent at
Wed, 5:18 PM UTC
From
American Red Cross <redcross@theamericanredcross.org>
CountdownSingle CTA

Breakdown

Main button
“GIVE HELP”
Calls to action
2 buttons, 23 links
Length
436 words · 2 min read
Images
6
Layout
Single column · Balanced
Voice
Urgent
Language
English
Fonts
Helvetica, Arial
Dark mode
Custom dark styles

Colors

  • #e21224
  • #ffffff
  • #ff0000
  • #212529
  • #9f9fa3
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