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Email examplesBrandsOxfam

Oxfam urgent humanitarian donation appeal

Oxfam describes the hunger crisis in Somalia and other regions, then asks readers to donate toward urgent humanitarian aid. A story from a family affected by the crisis illustrates the need.

Oxfam

Day 23 after signup

🚨 1 in 4 people in Somalia is going hungry

Thousands face a very real risk of famine

Why it works

  • Open with a broad question, then quickly narrow to the specific crisis and its human stakes.
  • Pair concrete context with a first-person testimony before repeating the donation request, so the appeal connects facts with an individual experience.

How it is built

  1. Opening question
  2. Crisis across regions
  3. Urgent donation appeal
  4. Family testimony
  5. Closing donation request
Email copy

Friend, what does hunger look like? In Somalia, it’s scorched fields and dwindling livestock caused by long-term drought. In Gaza, it’s the constant interruptions in access to balanced, nutritious foods after three years of devastating atrocities. And in the U.S., it’s a working mother struggling to afford food and rent due to suppressed wages and slashed benefits. Right now, hunger is at its most urgent in Somalia, where one in four people are now going hungry. As many as 1.92 million children are in need of treatment for acute malnutrition. Some areas are at risk of famine. And now, El Niño-related rains are likely to bring flooding and further destruction to communities already pushed to the brink. There’s no time to waste when lives are on the line. Please don’t hesitate to send your immediate support to fund our lifesaving work and ensure we can respond where we are needed most. DONATE NOW From Somalia to Gaza, Oxfam staff and partners are witnessing families who have run out of ways to cope with this crisis. We’re able to respond immediately to save lives and fight the injustice at the root of this crisis because of the generosity of our donor community. You’ve helped us reach mothers like Fadumo, whose family is experiencing crisis levels of hunger: “The drought keeps striking our livestock. We have no meat, no milk, no food. Even when food is available, there is no water to cook it.” Families like Fadumo’s have barely had time to recover from years of drought, and now they face yet another threat of devastating floods. Parents are now being forced to choose between food and water and between selling their animals or feeding their children. As humanitarian needs soar, funding for lifesaving assistance is falling dangerously short. Your lifesaving support today will ensure we can reach the people suffering most in this crisis. Donate to help deliver urgent humanitarian aid in over 75 countries and fight the inequalities at the root of poverty and injustice. Sincerely, Oxfam America This email was sent to you@example.com. If this isn't the best way to reach you, let us know your new contact information by emailing us here. Oxfam is only able to help people survive crises and tackle the root causes of poverty because of dedicated supporters like you, and we always love to hear your ideas. Feel free to send us any comments or feedback you have here, or just reply to this message. Reaching you over email is the best way we have to let you know about the ways you can fight inequality to end poverty and injustice around the world. If you no longer want to receive Oxfam email, unsubscribe here, but know that it will be harder for you to stay involved with Oxfam and continue the work that you've been such a critical part of. Thanks so much for your support. Donate | Contact us | Unsubscribe Oxfam 77 North Washington Street, Suite 500 Boston, MA 02114 USA

Brand
Oxfam
Industry
Other · Humanitarian aid and advocacy
Type
Other
Email
Other
Sent
Day 23 after signup
Sent at
Mon, 2:47 PM UTC
From
Oxfam <action@oxfamamerica.org>
Sent with
HubSpot
Social proof

Breakdown

Main button
“DONATE NOW”
Calls to action
1 button, 13 links
Length
503 words · 2 min read
Images
5
Layout
Single column · Balanced
Voice
Urgent
Language
English
Fonts
Arial, oxfam_tstar_proheadline, Roboto Condensed
Dark mode
No custom styles

Colors

  • #336600
  • #ffffff
  • #44841a
  • #61a534
  • #444444
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