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Email examplesBrandsMichaels

Michaels Rewards membership promotion

Promotes Michaels Rewards as a free membership with rewards on purchases and VIP perks. The visible email content mainly provides program terms and legal disclosures.

Michaels

Sep 30, 2026

Your creativity deserves a Reward. 🏆Earn Rewards on every purchase and score VIP perks➡️

Join Michaels Rewards for free and enjoy membership on a whole new level.

Why it works

  • Frame the program around a benefit the audience can relate to, then make the membership cost clear.
  • Place eligibility rules and restrictions after the core value proposition so the main message remains easy to grasp.

How it is built

  1. Rewards-focused subject
  2. Membership value proposition
  3. Program eligibility terms
  4. Legal disclosures
  5. Footer and unsubscribe
Email copy

View in Browser Don't miss a thing! Add Michaels michaels@emdeals.michaels.com to your address book. *Important Stuff We Have to Tell You About Affirm Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lenders Law license. *Important Stuff We Have to Tell You About Rewards REWARDS: Members will earn 3% in Rewards unless a member qualifies to earn (a) 6% in Rewards by having spent at least $300, or (b) 9% in Rewards by having spent at least $1000, in each case on eligible purchases over the past 12 months. Eligibility for higher earning levels is updated once a month. Rewards are calculated based on actual amount paid, less applicable taxes. Valid only on purchases made in U.S. stores and online at Michaels.com . Limit $150 in total Rewards earned per day. Rewards and Rewards vouchers have no cash value. Rewards cannot be earned on purchases of clearance merchandise. Rewards cannot be earned, and vouchers cannot be redeemed, on shipping, tax, purchase of Gift Cards and Extended Warranties, on items sold and shipped by third-party sellers on MakerPlace by Michaels, or purchases on michaelsphotogifts.com, enterprise.michaels.com, education.michaels.com. Rewards earned will show up in Rewards member’s account 48 hours after eligible purchase. Rewards vouchers will be issued within 72 hours once member reaches $5 threshold, and are valid for 32 days from the date of issuance. Michaels Rewards account information must be provided upon redemption of a Rewards voucher. Void where prohibited. Restrictions may apply. Michaels reserves the right to make updates to Michaels Rewards without member notification. See Rewards Terms and Conditions at michaels.com/rewards/ terms. Prices effective in U.S. only. This message contains promotional content. Please do not reply to this email. ©2026 Michaels Stores, Inc. 3939 West John Carpenter Freeway, Irving, TX 75063. Pricing, promotions, and availability vary by Michaels location and on michaels.com. Some advertised items may not be available at all store locations. Percent off discounts are off original ticketed price. MichaelsPro Pack pricing may not be combined with any other offer, coupon or discount. All credit cards may not be accepted at all stores. Selection and regular prices may vary. Typographic and photographic errors are subject to correction at the store level. Products available while quantities last and no rain checks may be issued. We reserve the right to limit quantities. If you no longer wish to receive these emails, unsubscribe using the link below. Find a Store | Contact Us | Privacy Policy | Unsubscribe ©2026 Michaels Stores, Inc. Michaels and the Michaels logo and other trademarks and logos used in this email are owned or licensed by Michaels Stores, Inc. All rights reserved.

Brand
Michaels
Industry
Ecommerce · Arts and crafts retail
Type
Other
Email
Other
Sent
Sep 30, 2026
Sent at
Wed, 11:57 PM UTC
From
Michaels <michaels@emdeals.michaels.com>

Breakdown

Calls to action
0 buttons, 40 links
Length
475 words · 2 min read
Images
32
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Helvetica, arial
Dark mode
No custom styles

Colors

  • #ffffff
  • #999999
Light emails

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