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Email examplesBrandsMichaelsSeasonal campaign

Michaels Halloween countdown promotion

A seasonal campaign urges shoppers to get ready for Halloween, using a three-week countdown in the subject and preview. The message includes promotional terms and rewards disclosures.

Michaels

Day 8 after signup

Only 3 w-EEKS! 🎃 👻

Don’t miss out — get Halloween-ready before it’s too late.

Why it works

  • Put the seasonal deadline in the subject so readers understand the timing before opening.
  • Pair the countdown with a clear seasonal shopping purpose to make the urgency relevant.
  • Keep eligibility and offer limitations in a distinct disclosure section after the main campaign content.

How it is built

  1. Browser-view link
  2. Halloween countdown framing
  3. Seasonal promotional content
  4. Rewards and financing disclosures
  5. Offer validity terms
  6. Unsubscribe footer
Email copy

View in Browser Don't miss a thing! Add Michaels michaels@emdeals.michaels.com to your address book. *Important Stuff We Have to Tell You *Rates from 0–36% APR. Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lenders Law license. For licenses and disclosures, see affirm.com/licenses. Important Stuff We Have to Tell You About Rewards REWARDS: Members will earn 3% in Rewards unless a member qualifies to earn (a) 6% in Rewards by having spent at least $300, or (b) 9% in Rewards by having spent at least $1000, in each case on eligible purchases over the past 12 months. Eligibility for higher earning levels is updated once a month. Rewards are calculated based on actual amount paid, less applicable taxes. Valid only on purchases made in U.S. stores and online at http://Michaels.com. Limit $150 in total Rewards earned per day. Rewards and Rewards vouchers have no cash value. Rewards cannot be earned on purchases of clearance merchandise. Rewards cannot be earned, and vouchers cannot be redeemed, on shipping, tax, purchase of Gift Cards and Extended Warranties, on items sold and shipped by third-party sellers on MakerPlace by Michaels, or purchases on https://www.michaelsphotogifts.com/, https://enterprise.michaels.com, https://education.michaels.com. Rewards earned will show up in Rewards member’s account 48 hours after eligible purchase. Rewards vouchers will be issued within 72 hours once member reaches $5 threshold, and are valid for 32 days from the date of issuance. Michaels Rewards account information must be provided upon redemption of a Rewards voucher. Void where prohibited. Restrictions may apply. Michaels reserves the right to make updates to Michaels Rewards without member notification. See Rewards Terms and Conditions at http://michaels.com. Offers and pricing listed in this email are valid Monday, October 12 – Saturday, October 17, 2026, unless otherwise noted. Prices effective in U.S. only. This message contains promotional content. Please do not reply to this email. ©2026 Michaels Stores, Inc. 3939 West John Carpenter Freeway, Irving, TX 75063. Pricing, promotions, and availability vary by Michaels location and on michaels.com. Some advertised items may not be available at all store locations. Percent off discounts are off original ticketed price. MichaelsPro Pack pricing may not be combined with any other offer, coupon or discount. All credit cards may not be accepted at all stores. Selection and regular prices may vary. Typographic and photographic errors are subject to correction at the store level. Products available while quantities last and no rain checks may be issued. We reserve the right to limit quantities. 3Offer is available to Michaels Rewards members that are in the Card Member and/or Platinum tier. Maximum of $150 in total rewards earned per day. Maximum of 9% rewards per transaction. Excludes taxes, gift cards, extended warranty purchases, shipping fees and items sold and shipped by third-party sellers on MakerPlace by Michaels. This rewards program is provided by Michaels and its terms may change at any time. For full Rewards Terms and Conditions, please see michaels.com/rewards/terms. 4Discount may be limited by temporary credit limit. Valid one time only. The entire transaction amount after discount must be placed on the Michaels Credit Card. Excludes taxes, gift cards, shipping fees, extended warranty and michaels.com items sold and shipped by third-party sellers (i.e. not Michaels). The Michaels Credit Card cannot be used on michaelscustomframing.com;michaelsphotogifts.com; education.michaels.com; enterprise.michaels.com; and merchant.sgiftcard.com/chrome/michaels. Credit Card offers are su

Brand
Michaels
Industry
Ecommerce · Arts and crafts retail
Type
Promotional
Email
Seasonal campaign
Sent
Day 8 after signup
Sent at
Mon, 11:28 AM UTC
From
Michaels <michaels@emdeals.michaels.com>
Countdown
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 77 links
Length
699 words · 3 min read
Images
59, incl. a GIF
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Helvetica, arial
Dark mode
No custom styles

Colors

  • #ffffff
  • #999999
Light emails

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