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Email examplesBrandsLuluSale / discount

Lulu 15% off print promotion

Lulu offers 15% off printed books and calendars for a limited time. The email pairs the coupon with a featured book and a video about creating a pet book or calendar.

Lulu

Day 23 after signup

Save 15% & Start Creating Today

& don't miss our 'How to Make Your Pet Famous' video!

Why it works

  • Lead with the discount and make its value and validity easy to understand.
  • Pair the offer with a relevant example and helpful content to give readers ideas for using it.
  • Place several next steps after the main offer so readers can choose how to explore or create.

How it is built

  1. Coupon-led headline
  2. Offer details and code
  3. Featured book
  4. Educational video feature
  5. Project creation calls to action
  6. Terms and footer
Email copy

Here's your coupon, creator! 15% Off Print Books & Calendars Use code: BOOKCLUB15 Have something brewing for your next project? Your code BOOKCLUB15 is waiting and valid on print products all week long. Let's Create Magic Featured Book: Purranormal Cattivity NEW FROM LULU UNIVERSITY How to Make Your Pet Famous Got a pet who's a total star? With the personality, fan base, and photo roll to prove it, your best friend is ready for the spotlight! Our new video shows you how to turn those photos into a custom book or calendar. Get Ready to Shine Use promo BOOKCLUB15 to save 15% Price Your Next Project → Sell Your Books Direct → Upload In-Person Book Orders → You received this email because you are a valued, registered subscriber of Lulu.comunder the address you@example.com (and because we think you're awesome). We promise never to share, trade, sell, deliver, reveal, publicize, or market your email address in any way, shape, or form. This is a promotional email. This promotion is for 15% off printed products at Lulu.com. Offer is valid through October 23, 2026. This offer is not valid for ebooks. This offer cannot be combined with other offers and cannot be applied to previous purchases. Please do not reply to this email; if you need assistance please visit Lulu Support. Preferences | Support | Unsubscribe Lulu Press, Inc. P.O. Box 12018 | Durham, NC | 27709 © 2026 Lulu Press. All rights reserved.

Brand
Lulu
Industry
Other · Self-publishing
Type
Promotional
Email
Sale / discount
Sent
Day 23 after signup
Sent at
Mon, 12:02 PM UTC
From
Lulu <lulu@email.lulu.com>
Sent with
SendGrid
Discount code
All sale / discount email examples

Breakdown

Main button
“Let's Create Magic”
Calls to action
2 buttons, 21 links
Length
239 words · 1 min read
Images
4
Layout
Single column · Balanced
Voice
Friendly
Language
English
Fonts
Helvetica, Arial
Dark mode
No custom styles

Colors

  • #564fd0
  • #f5f4f2
  • #06d6a0
  • #303a4d
  • #192229
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