Lulu
Day 2 after signup
Make Your Mark: 10% Off Books Inside ⬇️
Apply your coupon code at checkout...
Why it works
- Lead with the discount and its eligible products so the offer is easy to understand at a glance.
- Follow the offer with a personal note that explains how to use it, then give the reader a clear next step.
- Keep secondary content, like the event invitation, after the main promotion so it supports rather than competes with the offer.
How it is built
- Discount headline
- Featured book highlight
- Personal offer note
- Project call to action
Email copy
CREATE & SAVE! 10% Off All Books & 2027 Calendars With code: BOOKBAG10 Ebooks are excluded from discounts Shop the Bookstore Featured Book: The Neurodivergent Science Journal Hi there, It's Laurie from Lulu here with a little Monday pick-me-up. If you plan to order books this week, I want to help you get them for less! Apply code BOOKBAG10 at checkout to save 10% on your print order through Friday. Start Your Project I also wanted to let you know that on Friday, Oct. 23rd at noon ET, we're hosting live Holiday Office Hours on YouTube. Chelsea will walk you through how to create a unique holiday gift with Lulu—and you get to pick which one! Cast your vote now, then subscribe to Lulu's YouTube channel so you don't miss it. Happy creating! Laurie S. Email Marketing Manager Save 10% with code: BOOKBAG10 Price Your Next Project → Sell Your Books Direct → Upload In-Person Book Orders → You received this email because you are a valued, registered subscriber of Lulu.comunder the address you@example.com (and because we think you're awesome). We promise never to share, trade, sell, deliver, reveal, publicize, or market your email address in any way, shape, or form. This is a promotional email for 10% off when ordering printed products at lulu.com and is not valid for ebooks. Offer is valid through October 2, 2026. This offer cannot be combined with other offers and cannot be applied to previous purchases. Please do not reply to this email; if you need assistance please visit Lulu Support. Preferences | Support | Unsubscribe Lulu Press, Inc. P.O. Box 12018 | Durham, NC | 27709 © 2026 Lulu Press. All rights reserved.