Lookfantastic
Day 5 after signup
30% Off & Declining | Your Time Starts NOW
Hurry, discount declines by 1% every hour...
Why it works
- Lead with the unusual offer mechanic so the campaign feels distinct from a standard percentage-off promotion.
- Place the main shopping action before category links, giving readers a direct route to browse while still offering more specific paths.
- Keep the copy brief and pair the hourly discount decline with a clear campaign window to communicate urgency.
How it is built
- Campaign date banner
- Declining discount headline
- Primary shopping button
- Category shopping links
- Legal and unsubscribe footer
Email copy
THE DEAL DROP: 5th - 11th October Hurry, your discount declines by 1% every hour on selected beauty. Use Code: HURRY SHOP NOW SHOP BY CATEGORY SKINCARE MAKEUP BODYCARE HAIRCARE FRAGRANCE GIFT SETS ADVENT NEW IN OFFERS Follow Us 2026 © THG BEAUTY LIMITED Registered in England No. 13400467. Registered office: Icon 1 7-9 Sunbank Lane, Ringway, Altrincham, United Kingdom WA15 0AF Privacy Policy | Unsubscribe | View in Browser If you are a LF Beauty Plus+ rewards member and choose to unsubscribe, you will no longer receive emails with LF Beauty Plus+ exclusive offers. *Prices and titles advertised at time of send are subject to change and availability. Onsite savings are based on RRP. Discount codes cannot be used in conjunction with other promotional codes. Any minimum spend thresholds will apply to final basket value after discount and exclude any delivery charges. For full terms and conditions, click here.