Lookfantastic onboarding

4 emails over 4 days, counted from the day we signed up.

Day 0First email
Email 1 · WelcomeWelcome to LOOKFANTASTICEnjoy up to 25% off your first order...
Day 11 day later
Email 2 · Welcome25% Off & Declining | Your Time Starts NOWHurry, your discount declines by 1% every hour...
Day 21 day later

What each email does

Day 0First emailWelcomeWelcome to LOOKFANTASTICLOOKFANTASTIC welcomes a new subscriber and offers up to 25% off their first order with a promotional code. The email includes a single shop call to action.
Day 11 day laterWelcome25% Off & Declining | Your Time Starts NOWLookfantastic welcomes a new subscriber with a beauty discount that declines by 1% each hour. The email encourages shopping across beauty categories with a promotional code.

Activation nudgeLooking for inspiration?Lookfantastic encourages a new subscriber to place their first order with 15% off selected products. The email includes a discount code and a clear shopping call to action.

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