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Email examplesBrandsLookfantasticProduct launch

LOOKFANTASTIC Vault collection launch

Previews a luxury collection of 14 full-size beauty products, highlights its combined value and price, and invites readers to join the waitlist before launch.

Lookfantastic

Day 14 after signup

Coming Soon: The Vault

14 full-size icons. Worth over £760, yours for £200.

Why it works

  • Lead with the collection’s value and price to make the offer clear at a glance.
  • Name recognizable brands and give a launch date before presenting one focused waitlist action.

How it is built

  1. Value headline
  2. Collection introduction
  3. Featured brands
  4. Launch date
  5. Waitlist call to action
  6. Footer and terms
Email copy

WORTH OVER £760, YOURS FOR £200 A luxury collection of 14 full-size icons. Including Jo Malone London, Medik8, Bobbi Brown & more. Launching 16th October. JOIN THE WAITLIST Join the Waitlist CHRISTMAS NEW IN OFFERS Follow Us 2026 © THG BEAUTY LIMITED Registered in England No. 13400467. Registered office: Icon 1 7-9 Sunbank Lane, Ringway, Altrincham, United Kingdom WA15 0AF Privacy Policy | Unsubscribe | View in Browser If you are a LF Beauty Plus+ rewards member and choose to unsubscribe, you will no longer receive emails with LF Beauty Plus+ exclusive offers. *Prices and titles advertised at time of send are subject to change and availability. Onsite savings are based on RRP. Discount codes cannot be used in conjunction with other promotional codes. Any minimum spend thresholds will apply to final basket value after discount and exclude any delivery charges. For full terms and conditions, click here.

Brand
Lookfantastic
Industry
Other · Beauty retail
Type
Promotional
Email
Product launch
Sent
Day 14 after signup
Sent at
Wed, 6:14 AM UTC
From
LOOKFANTASTIC <info@n.lookfantastic.com>
Single CTA
All product launch email examples

Breakdown

Main button
“JOIN THE WAITLIST”
Calls to action
1 button, 22 links
Length
144 words · Under a minute
Images
6
Layout
Single column · Visual
Voice
Informative
Language
British English
Fonts
Inter, Arial, figtreemedium
Dark mode
No custom styles

Colors

  • #350c1a
  • #ffffff
  • #000000
Dark emails

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