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Email examplesBrandsJo MaloneProduct launch

Jo Malone London new fragrance launch

Introduces Sea Salt & Bergamot alongside the established Wood Sage & Sea Salt scent, with product links for both. A festive gift-with-purchase offer and related fragrance recommendations add shopping options.

Jo Malone

Oct 10, 2026

Long admired and newly desired

Wood Sage & Sea Salt and Sea Salt & Bergamot.

Why it works

  • Pair a new product with a familiar favorite to give readers an immediate point of comparison.
  • Place shoppable product links after the introduction so the campaign moves naturally from discovery to browsing.
  • Keep the promotional offer distinct from the launch message, with its terms collected at the end.

How it is built

  1. Product category navigation
  2. New scent introduction
  3. Featured product grid
  4. Festive purchase offer
  5. Related product recommendations
  6. Legal and brand footer
Email copy

Cologne Home Bath & Body Men's Edit Gifts A Classic And A New Favourite Wood Sage & Sea Salt has been universally loved since its inception but now we’re introducing a second sea salt-fresh scent to our collection: Sea Salt & Bergamot. Inspired by the invigorating surf of the Celtic Sea, it brings together bright bergamot and mineral notes with an anchoring driftwood accord. Discover both scents in-store and online now. Shop Online Find A Store Wood Sage & Sea Salt Cologne Shop Now Sea Salt & Bergamot Cologne Shop Now Wood Sage & Sea Salt Classic Candle Shop Now Wood Sage & Sea Salt Diffuser Shop Now Uncover a Festive Treat Complimentary Deluxe Duo of The Scents of the Season with any $150 purchase. CODE: FESTIVE We Think You'll Love Wood Sage & Sea Salt Cologne Shop Now English Pear & Freesia Cologne Shop Now English Pear & Freesia Reed Diffuser Shop Now © Jo Malone London 2026 FAQs | Update | Unsubscribe | Privacy Policy *Offer begins at 12:00 p.m. EST on 10/7/2026 and ends at 11:59 p.m. EST on 10/18/2026. Enter offer code FESTIVE at checkout to receive complimentary standard shipping and your Duo Gift with your purchase of $150 or more at JoMalone.com. US residents only. One per person and one offer code per order. Quantities are limited. While supplies last. *Offer is not applicable to and applicable amount does not include the purchase of items noted as not eligible; gift subscription; gift cards; eGift cards sales tax; shipping and handling fees; items that are not in stock at the time of purchase; pending purchases or purchases made prior to or after the conclusion of the offer. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system error or unforeseen problems. We reserve the right to substitute any free item offered with an item of equal or greater value. Free items are not eligible for returns or exchanges. Allow up to 3 business days for process and 1 day for overnight shipment. Offer is subject to change without notice. Offer is not eligible for Buy Online, Pick up In-store or Same Day Delivery. Other restrictions may apply. Jo Malone London Online (A Division of Jo Malone London), 767 Fifth Avenue, New York, NY 10153

Brand
Jo Malone
Industry
Ecommerce · Fragrance and beauty
Type
Promotional
Email
Product launch
Sent
Oct 10, 2026
Sent at
Sat, 12:02 PM UTC
From
Jo Malone London <jomalone@em.jomalone.com>
Product gridDiscount codeFree shipping
All product launch email examples

Breakdown

Main button
“Shop Online”
Calls to action
4 buttons, 36 links
Length
455 words · 2 min read
Images
11
Layout
Multi-column · Balanced
Voice
Informative
Language
English
Fonts
Lars Malone Pro, Malone Serif, Times New Roman
Dark mode
Custom dark styles

Colors

  • #fcf9ee
  • #292929
Light emails

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