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Email examplesBrandsJo MaloneSeasonal campaign

Jo Malone London festive scent campaign

Showcases the seasonal Pine & Eucalyptus collection across candles, diffusers, and room spray. The email also promotes a gift-with-purchase offer and suggests complementary fragrances.

Jo Malone

Oct 23, 2026

Hide the novelty socks, seek out Pine & Eucalyptus

Show your love for this festive favourite.

Why it works

  • Lead with a seasonal hook that connects the featured scent to a familiar holiday moment.
  • Showcase related product formats in separate blocks so readers can quickly find how they want to use the scent.
  • Place the purchase incentive after the main collection, then finish with complementary recommendations.

How it is built

  1. Seasonal navigation
  2. Scent introduction
  3. Featured product blocks
  4. Gift offer
  5. Related fragrance picks
Email copy

Cologne Home Bath & Body Men's Edit Gifts Our Sought-After Seasonal Scent Inspired by Christmas morning, our bright and bracing Pine & Eucalyptus scent is back by popular demand. Add to your wish list or bring it home immediately. Shop Pine & Eucalyptus The Candle Bursting with the festivity of aromatic pine and enlivening eucalyptus, this limited-edition candle is crafted in the British countryside. Shop Now The Diffuser Release scent continuously, over the festivities and beyond, with this aromatic diffuser in a special festive design. Shop Now The Room Spray Spritz to refresh your home, revealing an instant burst of seasonal scenting. Shop Now Choose 2 Miniatures with Your $150 Order. SHOP NOW We Think You'll Love Peony & Blush Suede Cologne Shop Now English Pear & Freesia Cologne Shop Now Lime Basil & Mandarin Cologne Shop Now © Jo Malone London 2026 FAQs | Unsubscribe | Privacy Policy *Offer begins at 12:00 a.m. EST on 10/19/2026 and ends at 2:59 a.m. EST on 10/31/2026. Select 2 miniature deluxe samples and receive complimentary standard shipping with your purchase of $150 or more, after discount, sales tax and shipping and handling fees, at JoMalone.com. US residents only. One per person and one offer code per order. Quantities are limited. While supplies last. *Offer is not applicable to and applicable amount does not include the purchase of items noted as not eligible; gift subscription; gift cards; eGift cards sales tax; shipping and handling fees; items that are not in stock at the time of purchase; pending purchases or purchases made prior to or after the conclusion of the offer. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system error or unforeseen problems. We reserve the right to substitute any free item offered with an item of equal or greater value. Free items are not eligible for returns or exchanges. Allow up to 3 business days for process and 1 day for overnight shipment. Offer is subject to change without notice. Offer is not eligible for Buy Online, Pick up In-store or Same Day Delivery. Other restrictions may apply. Jo Malone London Online (A Division of Jo Malone London), 767 Fifth Avenue, New York, NY 10153

Brand
Jo Malone
Industry
Ecommerce · Fragrance and beauty
Type
Promotional
Email
Seasonal campaign
Sent
Oct 23, 2026
Sent at
Fri, 4:15 AM UTC
From
Jo Malone London <jomalone@em.jomalone.com>
Product gridFree shipping
All seasonal campaign email examples

Breakdown

Main button
“Shop Pine & Eucalyptus”
Calls to action
4 buttons, 32 links
Length
447 words · 2 min read
Images
10
Layout
Multi-column · Balanced
Voice
Inspirational
Language
English
Fonts
Malone Serif, Lars Malone Pro, Times New Roman
Dark mode
Custom dark styles

Colors

  • #fcf9ee
  • #292929
Light emails

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