In the order they arrived, from the first email after signup.
How often, when and how Banana Republic emails its subscribers, measured from every email we received.
Every email Banana Republic sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 3
3 days later
Day 4
Day 5
Day 7
2 days later
Day 8
Day 9
Day 13
4 days later
Every subject line and preview text, in the order they arrived.
We captured 8 emails from Banana Republic after signing up, mostly sale / discount, product launch and welcome emails.
13% of its emails arrived on the day we signed up.
Its subject lines run about 33 characters.