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Email examplesBrandsFossil

Fossil email examples

Watches and accessories·fossil.com
Emails
15
Sequence
1
Typical send day
Day 41
Subject length
34 characters
Sending platform
Mailgun

All Fossil emails

Its sequences first, then the emails it sent outside them, in the order they arrived.

Day 26
Day 27

Sequence · 2 emails over 27 days

Fossil onboarding

Clone

Our latest collab lays it on THICK

FossilProduct launch
Remix

🌼 New Día De Los Muertos Big Tic 🌼

FossilProduct launch
Remix

🚪 Holiday style has arrived

FossilSeasonal campaign
Remix

Automatic favorite: Townsman ⚙️

FossilOther
Remix

She's gonna love these 🎁

FossilSeasonal campaign
Remix

This is it! Early Access! 🍔

FossilProduct launch
Remix

Showstopping watches for your guy 🎁

FossilSeasonal campaign
Remix

You make Diwali special. We help it sparkle.

FossilSeasonal campaign
Remix

⚠️ Watch out for flying burgers 🍔

FossilProduct launch
Remix

Your 9-to-5 upgrade 💅

FossilSale / discount
Remix

Everything lined up, and it came out Belcher–

FossilProduct launch
Remix

Handbags for the holidays 👜

FossilSeasonal campaign
Remix

“I’m sorry, did I get my sass in your eye?”

FossilProduct launch
Remix

Fossil email marketing facts

How often, when and how Fossil emails its subscribers, measured from every email we received.

Emails captured
15 emails
Received
Oct 22, 2026 to Nov 13, 2026
Automated sequences
1
First 30 days
2 emails
Sending frequency
about 4.4 emails a week
Busiest send day
Friday (27%)
Typical send time
Around 3 PM UTC
Subject line length
34 characters (median)
Emoji in subject lines
73%
Preview text set
100%
Discount codes
13%
Sending platform
Mailgun

The first 30 days after signup

Every email Fossil sent in its first month, grouped by the day it arrived.

  1. Day 26

    First email

    • 👋 Your 15% off welcome gift is hereWelcomeWelcome
  2. Day 27

    • 👋 Your 15% off welcome gift is hereWelcomeWelcome

Fossil's email subject lines

Every subject line and preview text, in the order they arrived.

  1. 👋 Your 15% off welcome gift is hereSo glad you're here. Let's shop.Welcome·Oct 22, 2026
  2. 👋 Your 15% off welcome gift is hereSo glad you're here. Let's shop.Welcome·Oct 23, 2026
  3. Our latest collab lays it on THICKSo, would you like fries with that?Product launch·Oct 30, 2026
  4. 🌼 New Día De Los Muertos Big Tic 🌼Watch time come alive.Product launch·Nov 1, 2026
  5. 🚪 Holiday style has arrivedWe're celebrating with the season's best.Seasonal campaign·Nov 2, 2026
  6. Automatic favorite: Townsman ⚙️No batteries. All brilliance.Other·Nov 3, 2026
  7. She's gonna love these 🎁Here are the top 5 gifts to watch.Seasonal campaign·Nov 5, 2026
  8. This is it! Early Access! 🍔It's the moment we've been waiting for!Product launch·Nov 6, 2026
  9. Showstopping watches for your guy 🎁From automatics to architectural.Seasonal campaign·Nov 7, 2026
  10. You make Diwali special. We help it sparkle.Diwali gifts are right this way...Seasonal campaign·Nov 8, 2026
  11. ⚠️ Watch out for flying burgers 🍔Better yet, try and catch one.Product launch·Nov 9, 2026
  12. Your 9-to-5 upgrade 💅These styles are working overtime.Sale / discount·Nov 10, 2026
  13. Everything lined up, and it came out Belcher–How beautiful is that?Product launch·Nov 11, 2026
  14. Handbags for the holidays 👜Her wishlist, handled.Seasonal campaign·Nov 12, 2026
  15. “I’m sorry, did I get my sass in your eye?”Are you team mustard or team ketchup?Product launch·Nov 13, 2026

Fossil's email strategy at a glance

We captured 15 emails from Fossil after signing up, mostly product launch, seasonal campaign and welcome emails. They form 1 automated sequence you can follow day by day.

Its typical email arrived 41 days after signup, it sends with Mailgun, its designs lean yellow and green and all of its emails use free shipping.

Its subject lines run about 34 characters.

Brand colors in its emails

  • #000000
  • #ffffff
  • #262626
  • #7f8c8d
  • #e1d44a
  • #787878

Send emails like Fossil's, for your brand

Clone Fossil's sequence with its timing, written for your brand.

  • Keeps the original layout and structure
  • Written for your brand and voice
  • Starts as a draft you can edit
Clone this sequence

What Fossil's emails have in common

Styles

Free shipping100%Single CTA20%Discount code13%Product grid13%

Colors

Yellow33%Green7%Red7%

Sending platforms

Mailgun100%

Compare these emails across brands

  • Product launch email examples1368
  • Seasonal campaign email examples2791
  • Welcome email examples2802
  • Sale / discount email examples5505

Similar Watches and accessories brands

  • Original Grain12 emails
  • Nixon9 emails
  • MVMT8 emails
  • The Information327 emails
  • Express119 emails
  • Humble Bundle116 emails
  • Aéropostale104 emails
  • Adore Me95 emails

Frequently asked questions

What email platform does Fossil use?

Fossil's emails in this gallery were sent with Mailgun, detected from their delivery headers.

How many emails does Fossil send after signup?

We captured 15 emails from Fossil across 1 sequence.

Does Fossil send a welcome email?

Yes. Fossil sent 2 welcome emails. Open them above to see the subject line, preview text and full design.

How often does Fossil send emails?

Fossil sent about 4.4 emails a week over the time we were subscribed.

When does Fossil send its emails?

27% of Fossil's emails arrived on a Friday, its busiest day, and the typical email arrived around 3 PM UTC.

What kind of emails does Fossil send?

Of the emails we captured: 80% promotional and 13% lifecycle.