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Email examplesBrandsFossilProduct launch

Fossil Día de los Muertos watch launch

Fossil introduces a Día de los Muertos Big Tic watch, highlighting its animated sugar-skull design, engraving option, and cultural inspiration. Multiple calls to action lead readers to shop the watch and explore the wider collection.

Fossil

Day 36 after signup

🌼 New Día De Los Muertos Big Tic 🌼

Watch time come alive.

Why it works

  • Lead with a vivid product concept, then quickly explain the design details that make the launch distinctive.
  • Break product benefits into short sections, each paired with a relevant shopping call to action.
  • Use cultural and emotional context to give the product story depth without losing sight of its practical features.

How it is built

  1. Shipping offer
  2. Product headline
  3. Design and feature details
  4. Engraving and symbolism
Email copy

View in your browser FREE SHIPPING ON ORDERS OVER $75 In Living Color It’s a watch with soul. Alive with expressive eyes, this vibrant design celebrates life, love, and the people who stay with us in every moment. The eyes of the sugar skull say it all, displaying eight push-activated animations, powered by Big Tic ana-digi movement. Shop Now Engrave the stainless steel caseback with a meaningful date or joyful note. Always free. Always with you. Keep Them Close Marigold flowers bloom as vivid symbols of remembrance rooted in Mexican heritage. Show Your Spirit Big On Big Tic? Inventive. Expressive. Captivating. Explore all of our ana-digi designs and watch time come alive. Shop The Collection Women's Men's Watches Bags Jewelry Personalized FREE SHIPPING SUPPORT CENTER BUY ONLINE PICKUP IN STORE © 2026 Fossil Group, Inc. All rights reserved. 901 S. Central Expwy Richardson, TX 75080, USA Privacy Policy Terms Of Service Unsubscribe Need Help? support.fossil.com

Brand
Fossil
Industry
Other · Watches and accessories
Type
Promotional
Email
Product launch
Sent
Day 36 after signup
Sent at
Sun, 3:43 PM UTC
From
Fossil <fossil@email.fossil.com>
Sent with
Mailgun
Free shipping
All product launch email examples

Breakdown

See this email for your brand

Try it
  • Collection shopping links
  • Footer and support links
  • Main button
    “Shop Now”
    Calls to action
    4 buttons, 33 links
    Length
    156 words · Under a minute
    Images
    12
    Layout
    Single column · Visual
    Voice
    Inspirational
    Language
    English
    Fonts
    soleil, Arial
    Dark mode
    No custom styles

    Colors

    • #f8bb00
    • #fbe200
    • #262626
    • #ffffff
    • #000000
    Yellow emailsLight emails

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