In the order they arrived, from the first email after signup.
How often, when and how MVMT emails its subscribers, measured from every email we received.
Every email MVMT sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 3
2 days later
Day 5
2 days later
Day 8
3 days later
Day 10
2 days later
Day 12
2 days later
Day 14
2 days later
Day 15
Every subject line and preview text, in the order they arrived.
We captured 9 emails from MVMT after signing up: sale / discount, seasonal campaign and welcome emails.
11% of its emails arrived on the day we signed up, it sends with Mailgun, its designs lean orange and red and 78% of its emails use discount code.
Its subject lines run about 28 characters.
