In the order they arrived, from the first email after signup.
How often, when and how Beats by Dre emails its subscribers, measured from every email we received.
Every email Beats by Dre sent in its first month, grouped by the day it arrived.
Day 12
First email
Day 17
5 days later
Every subject line and preview text, in the order they arrived.
We captured 2 emails from Beats by Dre after signing up, all product launch emails.
Its typical email arrived 15 days after signup and 50% of its emails use product grid.
Its subject lines run about 35 characters.