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Email examplesBrandsBeats by DreProduct launch

Beats by Dre Beats 360 launch email

Introduces Beats 360 headphones and interchangeable cushion kits through Kendall Jenner’s style and playlist. The email links to shop the products and listen to music on Apple Music.

Beats by Dre

Day 12 after signup

Shop the look: Kendall Jenner in Beats 360

See how Kendall styles the next generation of Beats

Why it works

  • Lead with a short lifestyle idea, then quickly explain the product detail that makes the launch distinctive.
  • Use a shoppable product grid to connect the featured look with specific items.
  • Add a related listening experience after the product section to extend the campaign beyond shopping.

How it is built

  1. Lifestyle headline
  2. Product feature introduction
  3. Shoppable product grid
  4. Celebrity playlist feature
  5. Apple Music offer
  6. Shopping and service footer
Email copy

One headphone. Every version of you. Beats 360 has interchangeable cushions, so you can switch up your headphone’s look and feel to match your fit, your activity, or your mood.1 Shop Beats 360 Shop Kendall’s Look New Beats 360 Shop New Beats 360 Cushion Kit – Performance Knit Shop New Beats 360 Cushion Kit – Performance Knit Shop Shop Beats 360 Listen like Kendall. There’s nothing one‑note about Kendall’s personal playlist. Check out the eclectic mix of artists that soundtracks her day. Get three free months of Apple Music when you purchase select Beats.2 Listen on Apple Music Fast and Free Delivery Apple Store Pickup Easy Returns Shop Beats Compare Products Headphones Earbuds Speakers 8600 Hayden Place, Culver City, CA 90232, United States. Beats and the b logo are trademarks of Beats Electronics, LLC, and Apple and the Apple logo are trademarks of Apple Inc., registered in the US and other countries. © 2026 Apple Inc. All rights reserved. 1. Beats 360 sold with color‑matched ear and headband cushions; additional cushion kits sold separately. 2. Apple Music offer is available for new subscribers with an eligible device for a limited time only. Plan automatically renews at your region’s price per month until cancelled. Compatible hardware and software required. Service availability varies by region. Restrictions and other terms apply. See apple.com/promo. To stop receiving all emails from Beats by Dr. Dre, unsubscribe. Privacy Policy | Terms of Use | Support

Brand
Beats by Dre
Industry
Other · Consumer audio
Type
Promotional
Email
Product launch
Sent
Day 12 after signup
Sent at
Thu, 4:02 PM UTC
From
Beats by Dre <beats@insideapple.apple.com>
Product gridSocial proof
All product launch email examples

Breakdown

Main button
“Shop Beats 360”
Calls to action
6 buttons, 34 links
Length
240 words · 1 min read
Images
12, incl. a GIF
Layout
Single column · Visual
Voice
Inspirational
Language
English
Fonts
Helvetica Neue
Dark mode
No custom styles

Colors

  • #ffffff
  • #161616
  • #000000
  • #b4b4b4
Light emails

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