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Email examplesBrandsASOSProduct launch

ASOS adidas Originals x Molly-Mae launch email

Announces a limited-edition adidas Originals Samba Slate collaboration curated by Molly-Mae and directs readers to shop the new drop. The footer also includes a delivery discount offer and its terms.

ASOS

Day 27 after signup

adidas Originals x Molly-Mae

The limited-edition new drop is here

Why it works

  • Lead with the collaboration name so readers can quickly identify the launch and its partners.
  • Pair the limited-edition product description with a direct shopping call to action.
  • Keep promotional terms in the footer so they are available without interrupting the main product announcement.

How it is built

  1. Brand navigation
  2. Collaboration headline
  3. Product launch description
  4. Shop button
  5. Brand links and offer terms
Email copy

Women New in Men adidas Originals x Molly-Mae The iconic partnership is back. Discover the brand-new, limited-edition Samba Slate silhouette, curated by Molly-Mae and infused with her signature aesthetic. Shop now Shop our top brands Download the App ASOS.World ASOS Premier Gift Vouchers Facebook Instagram TikTok Youtube *Select Next-Day Delivery at checkout and enter code SLATE in app to receive discount. Minimum-spend threshold of £40 applies to value of order to qualify. Ends 10pm BST on 23 October 2026. Can’t be used with other promo codes or on gift vouchers or ASOS Premier. Country and postcode exclusions apply. ASOS Plc (04006623) and ASOS.com Limited (03584121), registered in England and Wales. Registered office: Greater London House, Hampstead Road, London NW1 7FB. EEA customers: ASOS.com (Netherlands branch), Trade Register No. 000052657604. Help & Contact Privacy Policy Unsubscribe

Brand
ASOS
Industry
Other · Fashion
Type
Promotional
Email
Product launch
Sent
Day 27 after signup
Sent at
Fri, 8:22 AM UTC
From
ASOS <hello@official.asos.com>
Discount codeSingle CTA
All product launch email examples

Breakdown

Main button
“Shop now”
Calls to action
1 button, 32 links
Length
137 words · Under a minute
Images
10
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
FuturaPT-Book, FuturaPT-Heavy, Arial
Dark mode
No custom styles

Colors

  • #051a6e
  • #ffffff
  • #666666
  • #000000
Blue emailsLight emails

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