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Email examplesBrandsASOSBack in stock

ASOS back-in-stock email

ASOS announces that previously sold-out favorites are available again and prompts shoppers to browse the restocked items.

ASOS

Day 24 after signup

Guess who's back?

Your most loved items are back in stock – don’t miss out again.

Why it works

  • The subject and headline make the return of sold-out items the immediate focus.
  • A brief reminder that these favorites sold out before adds urgency without lengthy explanation.
  • The email moves quickly from the restock message to clear shopping calls to action.

How it is built

  1. Brand navigation
  2. Restock headline
  3. Short availability message
  4. Shopping buttons
  5. Store and app links
  6. Legal footer
Email copy

Women New in Men They're back Missed it the first time around? Your sold-out faves are now back in stock. Shop now Shop back in stock Shop our top brands Download the App ASOS.World ASOS Premier Gift Vouchers Facebook Instagram TikTok Youtube ASOS Plc (04006623) and ASOS.com Limited (03584121), registered in England and Wales. Registered office: Greater London House, Hampstead Road, London NW1 7FB. EEA customers: ASOS.com (Netherlands branch), Trade Register No. 000052657604. Help & Contact Privacy Policy Unsubscribe

Brand
ASOS
Industry
Other · Fashion
Type
Promotional
Email
Back in stock
Sent
Day 24 after signup
Sent at
Tue, 3:05 PM UTC
From
ASOS <hello@official.asos.com>
All back in stock email examples

Breakdown

Main button
“Shop now”
Calls to action
2 buttons, 35 links
Length
81 words · Under a minute
Images
12
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
FuturaPT-Book, FuturaPT-Heavy, Arial
Dark mode
No custom styles

Colors

  • #051a6e
  • #ffffff
  • #666666
  • #000000
Blue emailsLight emails

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