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Email examplesBrandsASOSProduct launch

ASOS Talia Byre capsule launch email

ASOS announces its limited-edition Topshop by Talia Byre capsule, noting its fashion-week debut and press coverage. A single call to action invites subscribers to shop the collection.

ASOS

Day 26 after signup

Topshop by Talia Byre has landed

Shop the limited-edition capsule now

Why it works

  • Lead with the collaboration name so readers immediately know what has launched.
  • Add brief fashion-world context to introduce the collection before presenting the shopping action.
  • Keep the message focused on one launch and one clear call to action.

How it is built

  1. Navigation links
  2. Collaboration headline
  3. Launch context
  4. Capsule description
  5. Shop call to action
  6. Brand and legal footer
Email copy

Women New in Men Topshop by Talia Byre First spotted at London Fashion Week and announced by British Vogue – Topshop by Talia Byre is here. Discover the limited-edition capsule. Shop now Shop our top brands Download the App ASOS.World ASOS Premier Gift Vouchers Facebook Instagram TikTok Youtube ASOS Plc (04006623) and ASOS.com Limited (03584121), registered in England and Wales. Registered office: Greater London House, Hampstead Road, London NW1 7FB. EEA customers: ASOS.com (Netherlands branch), Trade Register No. 000052657604. Help & Contact Privacy Policy Unsubscribe

Brand
ASOS
Industry
Other · Fashion
Type
Promotional
Email
Product launch
Sent
Day 26 after signup
Sent at
Thu, 11:13 AM UTC
From
ASOS <hello@official.asos.com>
Single CTA
All product launch email examples

Breakdown

Main button
“Shop now”
Calls to action
1 button, 35 links
Length
86 words · Under a minute
Images
13
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
FuturaPT-Book, FuturaPT-Heavy, Arial
Dark mode
No custom styles

Colors

  • #051a6e
  • #ffffff
  • #666666
  • #000000
Blue emailsLight emails

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