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Email examplesBrandsUrban OutfittersProduct launch

Urban Outfitters adidas collection campaign

Spotlights adidas styles as pieces to add to a wardrobe and encourages readers to shop. The email also includes a UO Rewards signup offer in its footer.

Urban Outfitters

Day 28 after signup

The three stripes are calling…

adidas icons worth adding to your line-up

Why it works

  • Use a familiar brand cue in the subject to make a product-focused campaign feel immediately recognizable.
  • Keep the shopping invitation distinct from secondary rewards messaging so the main purpose stays clear.

How it is built

  1. Adidas-focused subject
  2. Product spotlight
  3. Shopping invitation
  4. Rewards signup offer
  5. Navigation and legal footer
Email copy

Join UO Rewards + get 10% OFF your first order* Join now → Shop UO Help + Info Find a Store Contact Us UO Rewards UO Community You are subscribed as you@example.com Unsubscribe Privacy Policy Free Standard Delivery on all orders over £40 delivered to the UK. If your order value is less than this, the delivery charge is £3.99. No code required. These rates are not applicable for orders shipped outside of the UK. Cannot be applied to previous purchases. Free Delivery applies only to merchandise. Taxes and Gift Cards do not count toward the Free Delivery total. UO Rewards Terms and Conditions View in a browser Urban Outfitters Europe 146 Brick Lane London, E1 6RU, United Kingdom © 2026 UrbanOutfitters.com. All Rights Reserved.

Brand
Urban Outfitters
Industry
Ecommerce · Fashion and apparel
Type
Promotional
Email
Product launch
Sent
Day 28 after signup
Sent at
Fri, 8:06 AM UTC
From
Urban Outfitters Europe <urbanoutfitters@s.urbanoutfitters.eu>
All product launch email examples

Breakdown

Calls to action
0 buttons, 50 links
Length
125 words · Under a minute
Images
39
Layout
Multi-column · Visual
Voice
Playful
Language
British English
Fonts
Helvetica, Open Sans, Arial
Dark mode
No custom styles

Colors

  • #0c509f
  • #ffffff
  • #e0b1aa
  • #ffd900
  • #5c5c5f
Yellow emailsPink emailsBlue emailsLight emails

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