Webhooks

Connect Anything to Sequenzy With Webhooks

No native integration for your tool? No problem. Send events to Sequenzy's webhook endpoint from any application. Add subscribers, trigger sequences, and sync data with a simple HTTP POST.

Benefits

Why Sequenzy for Webhooks?

Universal Compatibility

Any application that can make HTTP requests can integrate with Sequenzy. No SDK required, no language restrictions.

Event-Driven Automation

Push custom events from your app and use them as automation triggers. User signed up, project created, milestone reached—any event works.

Automatic Retries

Failed webhook deliveries are automatically retried with exponential backoff. Your events are not lost if Sequenzy is briefly unavailable.

Full Event Payload

Send any data in your webhook payload. User attributes, event properties, tags—all parsed and stored automatically.

Developer Experience

Ship emails in minutes, not days

Sequenzy's API is designed for developers who value simplicity. A few lines of code and you're sending transactional emails with enterprise-grade deliverability.

View full docs →
Send with the Sequenzy SDK
npm install sequenzy
import Sequenzy from 'sequenzy';

// Initialize the Sequenzy client
const client = new Sequenzy({ apiKey: 'your-api-key' });

// Send using a template (recommended)
const response = await client.transactional.send({
  to: 'user@example.com',
  slug: 'password-reset',
  variables: {
    RESET_LINK: 'https://app.example.com/reset?token=abc123',
    USER_NAME: 'John',
    EXPIRES_IN: '24 hours'
  }
});

// Or send with custom content (no template needed)
await client.transactional.send({
  to: 'user@example.com',
  subject: 'Password Reset Request',
  body: '<h1>Reset your password</h1><p>Click the link below...</p>',
  variables: {
    USER_NAME: 'John'
  }
});

console.log('Email queued:', response.jobId);

Type-safe SDKs

Full TypeScript support with autocomplete

Automatic retries

Built-in exponential backoff

Webhook events

Real-time delivery notifications

How it works

Get started in minutes

01

Get Your Webhook URL

Copy your unique webhook endpoint from the Sequenzy dashboard. Each company gets a dedicated URL with built-in authentication.

02

Send Events via HTTP POST

POST JSON payloads to your webhook URL from any application, script, or service. Include subscriber data, event names, and custom properties.

03

Events Trigger Automations

Webhook events appear in Sequenzy like any other event. Use them as triggers for sequences, segments, and campaigns.

Use cases

Built for real-world use cases

See how SaaS teams use Sequenzy webhooks.

Custom App Events

Track product milestones (project created, first export, team invited) and use them as email triggers. Your app's unique events become powerful automation triggers.

Legacy System Integration

Connect older systems that do not have Zapier or API support. If it can make an HTTP request, it can push data to Sequenzy.

IoT and Hardware Events

Devices, sensors, and hardware systems can trigger emails via webhooks. Threshold alerts, usage reports, maintenance reminders.

Multi-System Data Sync

Aggregate data from multiple systems into Sequenzy. CRM updates, support tickets, usage metrics—all flowing into subscriber profiles.

Comparison

Webhooks vs. Other Integration Methods

Choose the right integration approach

Feature
Sequenzy
Others
Setup complexity
Medium (some code)
Native: none / Zapier: low
Real-time speed
Instant
Native: instant / Zapier: 1-15 min
Flexibility
Unlimited
Native: fixed / Zapier: limited
Cost
Free
Native: free / Zapier: $19+/mo
Custom events
Any event
Native: predefined / Zapier: predefined

Pricing

Simple, transparent pricing

Unlimited contacts on all plans. Only pay for emails you send.

MonthlyYearly
Free Plan
$0/month
Up to 2.5k emails
2.5k emails1.2M+ emails

All features included:

  • Unlimited contacts
  • No daily email limit
  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations(Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain
  • No "Sent with Sequenzy" branding

FAQ

Frequently Asked Questions

Ready to get started?

Start free and build your first email sequence in minutes. No credit card required.