Email Marketing for Wix eCommerce Stores
Wix makes it easy to build an online store, but email marketing requires some thought about which tools actually integrate well with the platform.
What makes Wix email marketing different from Shopify:
- Fewer native integrations. Shopify has thousands of email marketing apps. Wix has fewer direct integrations, so choosing the right one matters more.
- Built-in option exists but is limited. Wix Email Marketing handles basics but lacks the automation and segmentation that dedicated tools provide.
- Zapier fills the gaps. When a tool does not have a native Wix integration, Zapier can often bridge the connection. This adds a small monthly cost but opens up more options.
What to look for in a Wix email tool:
- Native Wix App Market integration (if possible)
- Cart abandonment recovery
- Customer and order data sync
- Signup forms and pop-ups for list building
- Automation workflows beyond basic newsletters
Check your deliverability setup with our SPF checker and DMARC checker before sending campaigns from your Wix store. Good deliverability means your emails actually reach the inbox.