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Email examplesBrandsZenniSale / discount

Zenni affordable eyewear promotional email

Zenni promotes stylish glasses under $30, highlighting fit options, virtual try-on, customization, and customer service. The email uses a customer testimonial and links to shop different categories and collections.

Zenni

Day 26 after signup

Save BIG on Eyewear 🤑

Inside: High-quality glasses without the high price tag.

Why it works

  • Lead with a clear price point to make the value proposition immediately understandable.
  • Follow the offer with practical product benefits so shoppers can weigh more than price alone.
  • Use a concise customer testimonial to add a human perspective alongside the product claims.

How it is built

  1. Personalized greeting
  2. Affordable price headline
  3. Primary shopping call to action
  4. Customer testimonial
  5. Product benefit sections
  6. Additional shopping links
Email copy

Hi [First name], Tier: FAN | Earn Points › Women Men Kids Under $30. Fully loaded.   It’s time to stop paying hundreds for glasses. Get high-quality, stylish glasses for under $30.   Start Saving Now “I used to spend $900 at my local optical shop. I will never buy glasses there again.” -Diane Fit & Comfort   Finding great-fitting glasses is easy with multiple frame sizes and Universal Bridge Fit, a special nose bridge designed to fit most faces.   Learn more Virtual Try-On   See how any frame will look on you before you buy with our 3D Virtual Try-On feature.   Find a frame Customize It   Create a pair that is uniquely you with our many high-quality, affordable lens and tint customizations.   Shop now Award-Winning Service   Our #1 customer care team is available to assist you 24/7.   Shop with confidence BUY NOW, PAY LATER     Shop now SHOP BEST SELLERS SHOP NEW ARRIVALS SHOP UNDER $30 SHOP KIDS SHOP ALL © 2026 Zenni Optical, Inc. This email was sent to: you@example.com by: Zenni Optical, Inc. 448 Ignacio Blvd #332. Novato, CA 94949 US We respect your right to privacy - Privacy Policy My Account | Customize your notifications | Unsubscribe

Brand
Zenni
Industry
Other · Eyewear
Type
Promotional
Email
Sale / discount
Sent
Day 26 after signup
Sent at
Thu, 2:05 PM UTC
From
Zenni <zenni@mail.zennioptical.com>
Sent with
Mailgun
Social proofPersonalized
All sale / discount email examples

Breakdown

Main button
“Women”
Calls to action
3 buttons, 57 links
Length
192 words · 1 min read
Images
11, incl. a GIF
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Arial, Arial #000
Dark mode
No custom styles

Colors

  • #e97866
  • #ffffff
  • #b5dee8
  • #0e7381
  • #010101
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