Purple
Day 23 after signup
Ten years of the same review.
We’ve stopped acting surprised.
Why it works
- Open with specific customer experiences to make the product benefits feel grounded before presenting offers.
- Give readers several next steps, from exploring financing to finding a store, so they can choose how to continue.
- Keep detailed offer restrictions in the footer, where they support transparency without interrupting the main message.
How it is built
- Navigation links
- Customer testimonials
- Financing offer
- Savings offer
- Store and quiz links
- Legal terms footer
Email copy
Mattresses Bed frames Pillows Stores “The way people go on and on about their ugly little dogs or force show you pictures of their grandchildren is how I talk about my purple mattress. Don’t come around me talking about how you’re sleeping bad and your body aches because I’m writing you a Rx for a purple mattress.” — Francois “Bought the original Purple mattress almost 10 years ago when I saw a veteran's review saying that his back pain was alleviated after using this mattress. I had a tax return to spend and wanted to give it a shot. Best purchase I ever made. My now wife loves this bed, and it makes hotels look cheap.” — Benny Read more reviews As low as 0% APR1 Prequalify Terms Apply. Subject to credit approval. Save up to 30% using pre-tax funds today! Learn more Terms apply Find a store near you Enter your zip for your closest store and this weekend's hours. Find your store Take our Mattress Quiz Connect with a Sleep Genius Find a store As low as 0% APR1 4100 N Chapel Ridge Rd. Suite 200 Lehi, Utah 84048 US Sale Terms: Discounts automatically applied at checkout. Offers valid while supplies last. Offers not valid on previous purchases or pending orders. To qualify, all items must be purchased as part of the same order. Offers good for orders placed directly from Purple.com, in Purple showroom retail locations, or from Purple direct-order telephone sales. Offers not valid for purchases made at third-party retail stores or websites. Additional restrictions may apply. Previously purchased items currently under the one hundred (100) night trial cannot be returned and redeemed with these offers. Cannot be combined with other offers. 1Affirm Terms: 60 month offer only available on orders over $3,999. Rates from 0–36% APR. For example, a $2,000 purchase might cost $181/mo over 12 months at 15% APR. Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. For licenses and disclosures, see affirm.com/licenses. ©2026 Purple Innovation, LLC. All Rights Reserved. Purple, the Purple Grid, and Hyper-Elastic Polymer are registered trademarks of Purple Innovation, LLC GelFlex, Reinventing Comfort, and Comfort Reinvented are trademarks owned by Purple Innovation, LLC. Want to stop receiving these messages? Unsubscribe here.