Automated emails sent in order, on a timeline.
Standalone emails first, then the emails from its sequences, each in the order they arrived.
How often, when and how Lenscrafters emails its subscribers, measured from every email we received.
Every email Lenscrafters sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Every subject line and preview text, in the order they arrived.
We captured 2 emails from Lenscrafters after signing up, all welcome emails. They form 1 automated sequence you can follow day by day.
50% of its emails arrived on the day we signed up, its designs lean blue and 50% of its emails use personalized.
Its subject lines run about 31 characters.
