In the order they arrived, from the first email after signup.
How often, when and how Imperfect Foods emails its subscribers, measured from every email we received.
Every email Imperfect Foods sent in its first month, grouped by the day it arrived.
Every subject line and preview text, in the order they arrived.
We captured 6 emails from Imperfect Foods after signing up, mostly sale / discount, product launch and onboarding emails.
Its typical email arrived 3 days after signup, its designs lean pink and 50% of its emails use single cta.
Its subject lines run about 37 characters, and 17% are questions.
