Day 0
Day 0
Day 1
+2 more
Sequence · 5 emails over 6 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 5 emails over 6 days
+1 near-identical email
+1 near-identical email
How often, when and how Neimanmarcus emails its subscribers, measured from every email we received.
Every email Neimanmarcus sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Day 8
Day 9
Day 10
Day 11
Day 12
Day 13
Every subject line and preview text, in the order they arrived.
We captured 31 emails from Neimanmarcus after signing up, mostly sale / discount, product launch and seasonal campaign emails. They form 1 automated sequence you can follow day by day.
10% of its emails arrived on the day we signed up and 35% of its emails use discount code.
Its subject lines run about 35 characters, and 3% are questions.