Urban Outfitters
Day 24 after signup
Two words: New. PUMA. 👟
The newest styles (and fan favorites) on everyone’s list
Why it works
- Lead with a concise new-arrivals angle so the campaign’s subject is immediately clear.
- Pair new products with familiar favorites to give readers more than one reason to browse.
- Keep the main message focused on shopping the collection, then move store details and policies to the footer.
How it is built
- Brand navigation
- New styles headline
- Product selection
- Shopping prompt
Email copy
Shop UO Help + Info Find a Store Contact Us UO Rewards UO Community You are subscribed as you@example.com Unsubscribe Privacy Policy Free Standard shipping for qualifying orders applies to orders shipped to the US only. Taxes and Gift Cards do not count towards the Free Shipping total. Please note, some oversized items may require an additional shipping charge. See our Shipping and Return Policies for more information. To qualify for receipt of a 20% off coupon towards your next purchase, you must submit at least five (5) reviews between the first and last date of a calendar quarter (6/1-8/31; 9/1-11/30; 12/1-2/28; 3/1-5/31). The review must be submitted on www.UrbanOutfitters.com (the “Website”), must include the statement disclosing your participation in the incentive program, and must be related to a product available for purchase on the Website. If you have successfully submitted at least five (5) qualifying reviews within that time period, you will receive one (1) 20% off coupon in the first month of the subsequent calendar quarter, via the email address provided at the time of review submission. Qualifying products for review include all items sold through the Website. All reviews must comply with and are subject to the Customer Ratings and Reviews Terms and Conditions, Review Guidelines, Privacy Policy, and Terms of Use. View in a browser UrbanOutfitters.com 4010 Rose Lane Augusta, GA 30907 © 2026 UrbanOutfitters.com. All Rights Reserved.