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Email examplesBrandsUrban OutfittersProduct launch

Urban Outfitters Birkenstock launch email

Introduces the Birkenstock Amsterdam Clog as a new fall footwear staple and points shoppers toward Urban Outfitters.

Urban Outfitters

Day 26 after signup

New Birkenstock! 🚨 The Amsterdam Clog

Meet your new fall footwear staple

Why it works

  • Name the product directly in the subject so readers immediately know what the announcement is about.
  • Connect the new item to a seasonal use case to give shoppers a clear reason to consider it.

How it is built

  1. Brand navigation
  2. New product announcement
  3. Seasonal product framing
  4. Shopping prompt
  5. Policy footer
Email copy

Shop UO Help + Info Find a Store Contact Us UO Rewards UO Community You are subscribed as you@example.com Unsubscribe Privacy Policy Free Standard shipping for qualifying orders applies to orders shipped to the US only. Taxes and Gift Cards do not count towards the Free Shipping total. Please note, some oversized items may require an additional shipping charge. See our Shipping and Return Policies for more information. To qualify for receipt of a 20% off coupon towards your next purchase, you must submit at least five (5) reviews between the first and last date of a calendar quarter (6/1-8/31; 9/1-11/30; 12/1-2/28; 3/1-5/31). The review must be submitted on www.UrbanOutfitters.com (the β€œWebsite”), must include the statement disclosing your participation in the incentive program, and must be related to a product available for purchase on the Website. If you have successfully submitted at least five (5) qualifying reviews within that time period, you will receive one (1) 20% off coupon in the first month of the subsequent calendar quarter, via the email address provided at the time of review submission. Qualifying products for review include all items sold through the Website. All reviews must comply with and are subject to the Customer Ratings and Reviews Terms and Conditions, Review Guidelines, Privacy Policy, and Terms of Use. View in a browser UrbanOutfitters.com 4010 Rose Lane Augusta, GA 30907 Β© 2026 UrbanOutfitters.com. All Rights Reserved.

Brand
Urban Outfitters
Industry
Ecommerce Β· Fashion and apparel
Type
Promotional
Email
Product launch
Sent
Day 26 after signup
Sent at
Wed, 10:58 PM UTC
From
Urban Outfitters <urbanoutfitters@s.urbanoutfitters.com>
All product launch email examples

Breakdown

Calls to action
0 buttons, 30 links
Length
244 words Β· 1 min read
Images
19, incl. a GIF
Layout
Multi-column Β· Visual
Voice
Urgent
Language
English
Fonts
Helvetica, Open Sans, Francois One
Dark mode
No custom styles

Colors

  • #0c509f
  • #f5f5f5
  • #e0b1aa
  • #ffd900
  • #5c5c5f
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