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Email examplesBrandsUpper

Upper email examples

SaaS·Planning software·upperinc.com
Emails
4
Sequence
1
Typical send day
Day 1
Subject length
35 characters
Sending platform
Amazon SES

All Upper emails

Its sequences first, then the emails it sent outside them, in the order they arrived.

Day 0
Day 3

Sequence · 2 emails over 3 days

Upper onboarding

Clone

Upper Crew:Verify your email address

UpperAccount verification
Remix

Can you help me with something?

UpperFeedback request
Remix

Upper email marketing facts

How often, when and how Upper emails its subscribers, measured from every email we received.

Emails captured
4 emails
Received
Oct 31, 2026 to Nov 4, 2026
Automated sequences
1
First week after signup
4 emails
First 30 days
4 emails
Busiest send day
Saturday (50%)
Typical send time
Around 6 AM UTC
Subject line length
35 characters (median)
Emoji in subject lines
0%
Preview text set
0%
Personalized emails
75%
Sending platform
Amazon SES

The first 30 days after signup

Every email Upper sent in its first month, grouped by the day it arrived.

  1. Day 0

    Signup day

    • Upper Crew:Verify your email addressAccount verificationAccount verification
    • Your first route is 2 minutes awayOnboardingOnboarding
  2. Day 1

    • Can you help me with something?Feedback requestFeedback request
  3. Day 3

    2 days later

    • Action needed, [First name] [First name] Mail UpperincTrial endingTrial ending

Upper's email subject lines

Every subject line and preview text, in the order they arrived.

  1. Upper Crew:Verify your email addressAccount verification·Oct 31, 2026
  2. Your first route is 2 minutes awayOnboarding·Oct 31, 2026
  3. Can you help me with something?Feedback request·Nov 2, 2026
  4. Action needed, [First name] [First name] Mail UpperincTrial ending·Nov 4, 2026

Upper's email strategy at a glance

We captured 4 emails from Upper after signing up, mostly account verification, onboarding and feedback request emails. They form 1 automated sequence you can follow day by day.

50% of its emails arrived on the day we signed up, it sends with mostly Amazon SES, and also Google Workspace, its designs lean blue and purple and all of its emails use plain text.

Its subject lines run about 35 characters, and 25% are questions.

Brand colors in its emails

  • #ffffff
  • #0000ff
  • #555555
  • #000000
  • #0f6cef

Send emails like Upper's, for your brand

Clone Upper's sequence with its timing, written for your brand.

  • Keeps the original layout and structure
  • Written for your brand and voice
  • Starts as a draft you can edit
Clone this sequence

What Upper's emails have in common

Styles

Plain text100%Founder voice75%Personalized75%Single CTA50%

Colors

Blue100%Purple75%

Sending platforms

Amazon SES75%Google Workspace25%

Compare these emails across brands

  • Account verification email examples1575
  • Onboarding email examples4057
  • Trial ending email examples483

Other SaaS brands

  • Hyperping1237 emails
  • Oh Dear49 emails
  • Dupple47 emails
  • Grep AI47 emails
  • OpenProse45 emails
  • TrackJS40 emails
  • Atlassian39 emails
  • Fulcrum36 emails

Frequently asked questions

What email platform does Upper use?

Upper's emails in this gallery were sent with mostly Amazon SES, and also Google Workspace, detected from their delivery headers.

How many emails does Upper send after signup?

We captured 4 emails from Upper across 1 sequence, 50% of them on the day we signed up.

Does Upper send a welcome email?

We did not capture a dedicated welcome email from Upper. Its first emails are listed above in the order they arrived.

When does Upper send its emails?

50% of Upper's emails arrived on a Saturday, its busiest day, and the typical email arrived around 6 AM UTC.

What kind of emails does Upper send?

Of the emails we captured: 75% lifecycle and 25% transactional.