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Email examplesBrandsSunglasshutProduct launch

Sunglass Hut new arrivals email

Showcases new sunglasses from several designer brands and invites readers to explore the latest arrivals. It also promotes the Sun Club rewards program and highlights shopping benefits.

Sunglasshut

Day 22 after signup

New in: Your next favorite pair just arrived

Stay ahead with the latest looks.

Why it works

  • Open with a seasonal style angle to frame new products as a way to refresh a look.
  • Group products by brand and give each a brief style description so readers can scan the collection.
  • Follow the product showcase with a clear path to browse more, then place rewards and service details later in the email.

How it is built

  1. Seasonal style headline
  2. New arrivals introduction
  3. Featured brand grid
  4. Explore arrivals CTA
  5. Rewards program promotion
  6. Shopping benefits footer
Email copy

view online Your new look is waiting A new season calls for a fresh, new style. Discover the latest drops from your favourite brands at Sunglass Hut, online and in store. Shop new arrivals Find a store New arrivals you don’t want to miss new in Miu Miu Miu Ciel sunglasses reinterpret a timeless silhouette through a contemporary lens. SHOP NOW new in RAY-BAN Celebrating the iconic heritage of pilot shapes, Ray-Ban reimagines four legendary styles. SHOP NOW new in MICHAEL KORS New Michael Kors styles finish every look with a touch of glamour. SHOP NOW new in PRADA Style that feels as timeless as it is modern. Exclusive color at Sunglass Hut. SHOP NOW Want to see more new styles? Explore all new arrivals and upgrade your look with a fresh pair of shades. Discover more Upgrade to The Sun Club today! Unlock your rewards in a matter of seconds: LEVEL UP REWARDS EARLY ACCESS TO OFFERS EXCLUSIVE REWARDS GET YOUR WELCOME BONUS +200 Sun Points Join us and get rewarded You'll love shopping at Sunglass Hut CUSTOMIZE YOUR SUNGLASSES In-store pickup IN 2 HOURS Same-Day Delivery Shop online, return in store WOMEN MEN NEW ARRIVALS stop by for free cleanings & fittings FREE SHIPPING & RETURNS, ONLINE & IN STORE + FREE 30-DAY RETURN Flexible payments partners Find a store Sunglass Hut, 4000 Luxottica Place, Mason Ohio 45040 Phone 1.800.786.4527 You received this email at you@example.com because you signed up for Sunglass Hut emails. © 2026 Sunglass Hut All Rights Reserved. Privacy Unsubscribe

Brand
Sunglasshut
Industry
Other · Eyewear
Type
Promotional
Email
Product launch
Sent
Day 22 after signup
Sent at
Thu, 11:46 AM UTC
From
Sunglass Hut <news@e.sunglasshut.com>
Product gridFree shipping
All product launch email examples

Breakdown

Main button
“Discover more”
Calls to action
1 button, 64 links
Length
255 words · 1 min read
Images
19, incl. a GIF
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
HelveticaNeue, Times New Roman, Roboto
Dark mode
No custom styles

Colors

  • #8de2fc
  • #ffffff
  • #000000
Teal emailsLight emails

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