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Email examplesBrandsRay BanProduct launch

Ray-Ban new collection launch email

Introduces Ray-Ban’s new rimless eyewear collection, describing its design and highlighting several styles and a lens capsule. Shopping links guide readers to sunglasses, eyeglasses, and the featured collection.

Ray Ban

Day 7 after signup

New Collection: Rimless Designs

Find the style that fits your flow

Why it works

  • Lead with the collection’s defining design idea so readers understand its look before seeing individual styles.
  • Give featured styles their own short descriptions and shopping links to make browsing straightforward.
  • Keep practical store and delivery details after the product content so they support the offer without interrupting it.

How it is built

  1. Collection headline
  2. Design introduction
  3. Shopping links
  4. Featured style highlights
  5. Capsule collection feature
  6. Store and service details
Email copy

Please click here if the email below is not displayed correctly GO RIMLESS Minimal design, made to stand out. Our new rimless collection blends soft, delicate curves with metal structures, for looks that feel both modern and refined. SHOP NEW SUNGLASSES SHOP NEW eyeGLASSES find a store A REFINED TOUCH FOR EVERYDAY LOOKS This style blends soft curves and subtle angular accents for a modern, minimalist feel. shop NOW ELEGANT FRAMES, BOLD LENSES Sculpted temples and a double bridge bring a sleek edge to the pilot silhouette. shop NOW TRANSITIONS® COLOR TOUCH™ CAPSULE COLLECTION Rimless designs meet ultra-dynamic lenses that change from washed tints to deep shades. DISCOVER THE CAPSULE Sunglasses Prescription Customize STORES receive our texts eye exam same-day delivery pick up in store return in store store appointment CHOOSE FREE RESPONSIBLE SHIPPING TO REDUCE EMISSIONS. PLUS FREE RETURNS! Ray-Ban Customer Care 866-4 RAYBAN (866-472-9226) You are receiving this message because you expressed interest in news and offers from Ray-Ban This email was sent to you@example.com. Ray-Ban respects your privacy. More detail regarding the use of your information can be viewed at: https://www.ray-ban.com See the delivery policy here. Copyright ©2026 Luxottica Group. All rights reserved. Luxottica Retail North America Inc. 4000 Luxottica Place, Mason, Ohio 45040 Unsubscribe from this list.

Brand
Ray Ban
Industry
Ecommerce · Eyewear
Type
Promotional
Email
Product launch
Sent
Day 7 after signup
Sent at
Thu, 1:13 PM UTC
From
Ray-Ban <news@e.ray-ban.com>
Product grid
All product launch email examples

Breakdown

Calls to action
0 buttons, 45 links
Length
216 words · 1 min read
Images
8
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Lato, Arial
Dark mode
No custom styles

Colors

  • #f2f2f2
  • #000000
Light emails

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