SOREL new arrivals campaign

A campaign introduces SOREL’s new arrivals with an evocative, outdoors-focused theme. The email also provides navigation to the women’s, men’s, and kids’ collections.

Sorel

Day 2 after signup

Step Into the Elements

Where craft meets culture.

Why it works

Use an evocative subject line to set a campaign mood without relying on a discount-led message.
Offer clear audience-based collection navigation so readers can move directly to the products most relevant to them.

How it is built

Collection navigation
Campaign visual
Legal footer

Email copy

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