Sorel
Day 13 after signup
SOREL X Nidecker
Two larger than life brands are setting out to reimagine the sport one more time with the Caribou™ Snow-G Boot.
Why it works
- Open with a historical quote to give the collaboration a clear connection to the sport’s past.
- Pair the heritage story with specific product features so the launch feels both evocative and informative.
- Showcase the second product after the main item to broaden the collection without distracting from the lead launch.
How it is built
- Snowboarding history quote
- Collaboration introduction
- Boot features
- Snowboard showcase
- Category navigation
Email copy
“Snowboards had been invented, but snowboard boots hadn’t, so really your only option at that point was the Sorel” -David Hatchett, Snowboard Pioneer Reinnovated and Reinvigorated Introducing Nidecker and SOREL’s modern take on a mountain icon. Caribou Snow-G™ Boot Back on the Mountain Where it Belongs The iconic Caribou that shaped snowboarding is back, this time with a wider last fit for modern bindings, a heat-moldable Silver Liner for a personalized fit, and a BOA® H5 Internal Heel Lock system built into the tongue. SOREL Surfer Snowboard Shaped by History. Made to Make More. Designed by TK and inspired by snowboarding's golden era, the SOREL Surfer blends a retro directional outline with advanced tech, delivering effortless float and smooth, connected turns. SEE THE BOARD SPECS New Arrivals Womens Mens Kids 14375 NW Science Park Dr., Portland, OR, 97229-5418, USA All Rights Reserved | Privacy Policy | Unsubscribe ©2026 SOREL