Sesame Workshop
Day 18 after signup
Psst…will you sign Grover’s birthday card? 💌 💙
A special message from the nest of Big Bird.
Why it works
- Open with a timely, easy-to-understand reason for writing so the request feels grounded in a specific occasion.
- Explain why the action matters, then make the next step clear with one focused call to action.
- Use a recognizable character’s warm voice to make a simple participation request feel personal.
How it is built
- Personal greeting
- Birthday announcement
- Request explanation
- Card signing CTA
Email copy
Hi Friend, I have something exciting to tell you. Tomorrow is Grover’s birthday! Grover is such a good friend. Even though he has many jobs, he always tells us his favorite one is making us smile. So today, I want to do something special to make Grover smile. It would be really nice if you would sign his birthday card. Can you leave him a special message? You might want to mention how cute and adorable he is to all his friends. Sign Grover's card 🖋️ As Grover would say, thank you everybodeee! Love, Big Bird View this email online ©2026 Sesame Workshop 1900 Broadway, New York. NY 10023 US Support Our Work | Update Preferences | Unsubscribe | Contact Us Sesame Workshop is a 501 (c)(3) (nonprofit) organization and donations are tax-deductible to the extent otherwise provided by law.