Best Friends Animal Society
Day 11 after signup
Tell us about a pet who changed your life
My dog Shadow changed mine forever
Why it works
- Open with a relatable emotional prompt to make the invitation feel meaningful rather than routine.
- Share a personal example before asking readers to participate, so they understand the kind of story being requested.
- Keep the main action focused on sharing a story, and place the donation ask separately as a secondary action.
How it is built
- Personal greeting
- Emotional story prompt
- Story-sharing call to action
- CEO's pet story
- Mission connection
- Personal sign-off and donation link
Email copy
View in browser Dear Friend, Each of our pets holds a special place in our heart, but there’s always one who changes your life in a way you couldn’t have imagined: the one who arrived at just the right moment — or perhaps the entirely wrong one — and reminded us how to laugh, how to let go, how to begin again, or simply how to get out of bed on the hardest days. For me, that was my beloved Shadow. And today, I’d like to hear from you: Which pet changed your life? You can even share a photo or video too. Share my story » Shadow could be both charmingly playful and deeply tender — a great big dog who melted into a pile of goofy sweetness once he knew you were friend or family. He was a loyal and gentle protector who doted on the small dogs in the house. His devotion knew no bounds. And in his short life, he changed mine forever. Sharing Shadow’s story keeps me connected to the work we do here. It keeps me grounded, renews my resolve, and reminds me that every pet deserves a safe and happy future. We’re hoping you’ll tell us about an animal who inspires you. Please know how grateful we are for the care and devotion you show to your own cherished best friends — and to homeless pets around the country. Julie Castle, CEO Best Friends Animal Society P.S. Who’s the unforgettable animal who changed your life? Share your story today. DONATE » Follow Us: You are receiving this email because this email is signed up to receive Best Friends Animal Society emails. Manage Preferences or Unsubscribe | Privacy Policy | Contact Us © 2026 Best Friends Animal Society. All Rights Reserved 5001 Angel Canyon Rd, Kanab, UT, 84741