Day 0
Day 7
Day 8
Sequence · 3 emails over 8 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 3 emails over 8 days
How often, when and how Sleep Number emails its subscribers, measured from every email we received.
Every email Sleep Number sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 3
2 days later
Day 4
Day 5
Day 7
2 days later
Day 9
2 days later
Day 11
2 days later
Day 12
Day 13
Every subject line and preview text, in the order they arrived.
We captured 14 emails from Sleep Number after signing up: sale / discount, onboarding and welcome emails. They form 1 automated sequence you can follow day by day.
18% of its emails arrived on the day we signed up and its designs lean blue.
Its subject lines run about 40 characters.