Purple
Day 27 after signup
Some things never change.
Like how the Grid can change your life.
Why it works
- Explain the product’s main benefits before asking readers to shop, so they have useful context for comparing options.
- Offer several paths to the next step, such as shopping, comparing models, taking a quiz, or visiting a store.
How it is built
- Product navigation
- Grid benefit explanations
- Mattress collection comparison
- Shopping calls to action
- Financing and savings
- Store and quiz options
- Terms and legal footer
Email copy
Mattresses Bed frames Pillows Stores Gel for cooling Pulls excess heat away from you instead of trapping it around your body like foam. Flex for comfort Flexes instantly beneath shoulders and hips to relieve pressure without swallowing you. Grid for support Stays supportive everywhere else and responds as you move.. Find your Purple Pick a collection, then pick a model. Essential 2″ of GelFlex Grid®. Your intro to life-changing sleep. Restore Up to 3″ of GelFlex Grid®. Cooler sleep, more pressure relief. Rejuvenate Up to 5″ of GelFlex Grid®. An unmatched sleep experience. Shop now Compare mattresses As low as 0% APR3 Prequalify Terms Apply. Subject to credit approval. Save up to 30% using pre-tax funds today! Learn more Terms apply Find a store near you Enter your zip for your closest store and this weekend's hours. Find your store Take our Mattress Quiz Connect with a Sleep Genius Find a store As low as 0% APR3 4100 N Chapel Ridge Rd. Suite 200 Lehi, Utah 84048 US Sale Terms: Discounts automatically applied at checkout. Offers valid while supplies last. Offers not valid on previous purchases or pending orders. To qualify, all items must be purchased as part of the same order. Offers good for orders placed directly from Purple.com, in Purple showroom retail locations, or from Purple direct-order telephone sales. Offers not valid for purchases made at third-party retail stores or websites. Additional restrictions may apply. Previously purchased items currently under the one hundred (100) night trial cannot be returned and redeemed with these offers. Cannot be combined with other offers. 1Survey results from a 2025 SleepScore Labs study with subjects sleeping on a Purple mattress for 4-weeks compared to their original mattress. 2Average reduction reported in the impact of pain on sleep, as measured by the Chronic Pain Sleep Inventory (CPSI), while sleeping on a Purple Restore Collection mattress, SleepScore Labs, 2025. 3Affirm Terms: 60 month offer only available on orders over $3,999. Rates from 0–36% APR. For example, a $2,000 purchase might cost $181/mo over 12 months at 15% APR. Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. For licenses and disclosures, see affirm.com/licenses. ©2026 Purple Innovation, LLC. All Rights Reserved. Purple, the Purple Grid, and Hyper-Elastic Polymer are registered trademarks of Purple Innovation, LLC GelFlex, Reinventing Comfort, and Comfort Reinvented are trademarks owned by Purple Innovation, LLC. Want to stop receiving these messages? Unsubscribe here.